Meet Sabine Saade, Account Executive at Horizon FCB Dubai
After she graduated in Business and Psy- chology, Sabine’s advertising career has flourished as an Account Executive at Horizon FCB Dubai. Thanks to the combination of her educational knowledge and her experience working alongside accomplished advertising gurus, her skills within this field have not only excelled but broadened her boundaries in advertising. At Horizon FCB, Sabine says she’s lucky enough to be able to work within an incredible creative team and this has led her to co-create award-winning projects for industry giants such as Clorox, Visa, and Nivea.
Why did you join this industry?
The advertising industry has always been at the center of my career aspirations as it is multi-faceted, fast-paced, continuously challenging, and always keeps you on your toes!
How did you land your first job?
My first mission post-graduation was to kick off my career in a field that I was passionate about. After thorough research, I was given an opportunity as Account Executive at Horizon FCB Dubai; and after my first interview, I already felt it was a place where I could belong.
Who do you look up to?
My mother, who I look up to in every aspect of my life. She is dedicated to every element of her personal and professional life, always managing to juggle it all while giving priority to every branch of her life. There is a solution to every obstacle and a positive outcome to every challenge.
What’s the best advice you have received so far?
To always speak your mind, even when you feel the situation does not allow you to do so. It’s important to always be loud and be proud.
What’s the best advice you have given so far?
To ask questions! Knowledge is power; so, never feel too shy or embarrassed to ask; that’s the only way to learn and grow more each day.
How do you feel about the stigma sometimes associated with Millennials and Gen Z?
There was stigma around Gen Z being too digital- savvy; but with the worldwide digital transformations following the pandemic, Gen Z professionals across different industries have transformed this conversation by proving that there is more use to digital platforms than meets the eye.
What do you think you specifically bring to the organization you work for?
As a young advocate for modernized advertising, I believe my background and experience bring a fresh perspective and different creative angles to advertising, while still staying true to the region’s cultural habits.
What’s the most valuable lesson you’ve learned at work?
Teamwork makes the dream work! Every project is a collaborative effort that brings together dif- ferent views and knowledge. It’s a journey of learning to band together on a daily basis.
What’s the most rewarding thing about your job?
The final outcome, when all the efforts and energies come together, from initial strategy and briefing to final stages. The creative outcomes are the most rewarding, especially when it’s the marriage of the agency’s and client’s visions.
What’s the most frustrating thing about your job?
It can be challenging when different opinions clash and ideas hit a roadblock. This is when widening your viewpoint to include that of the team’s and the client’s is pivotal in progressing and producing groundbreaking work.
If not this, what would you be doing?
I would use the background and experiences that I gained from this job to work with regional charities in enhancing their advertising strategies; this experience would not only be professionally rewarding but would make a profound difference in many people’s lives, especially those whose voices are not being heard.
Would you start your own venture in the future?
Yes, I would open a cafe/working space where creatives, professionals, and students could come together in a relaxing and collaborative space. This space would allow them to explore different perspectives and further develop their projects, all while having a good cup of coffee and a delicious snack to top it off.