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Search Results for : Cannes Lions Festival

People
October 11, 2020 Epica Awards 2020, Embracing Creativity During a Pandemic

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

People
July 21, 2019 Book Review: Overthrow II Will Inspire A New Breed Of Challenger Brands

By Luca Allam Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big Fish and co-authored PHD’s 2012 book, Overthrow: 10 ways to tell a challenger story. Both books explained the traits of the different challenger attitudes and illustrated how to embrace their behaviors. In many ways, they made it easier to […]

Industry
June 30, 2019 Reflections Of Cannes Lions 2019

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]

Culture
June 19, 2019 HBO And Droga5 Discuss ‘Game Of Thrones’ #FortheThrone Campaign

By Ann-Christine Diaz and Max Sternlicht At the Cannes Lions Festival of Creativity, Ad Age sat down with and Alex Diamond, HBO’s director of consumer marketing, and Andy Ferguson, group creative director at Droga5, to learn more about the expansive “Game of Thrones” #FortheThrone campaign that kicked off the final season of the popular show—and which […]

Industry
June 16, 2019 The Trio That Created NIKE’S ‘Dream Crazy’

By Ann-Christine Diaz Tennis pro Serena Williams, skateboarder Lacey Baker and high school football player/homecoming queen Alicia Woollcott are among the athletes who “dreamed crazy” in Nike’s 30th anniversary “Just Do It” effort. But Nike dreamed crazy, too. The brand took a stand and threw itself into the center of cultural controversy by featuring former […]

Industry
June 26, 2016 Advertising giants unite to support UN

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United Nations for the good of the world. Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP pledged to launch “Common Ground”, a major initiative in support of the UN’s Sustainable Development Goals […]

Industry
November 11, 2014 Name dropping

  Twenty five years into his retirement from the agency as president, Tom Harris must have no qualms on PR network Golin recently dropping his name from its own – the firm was founded by Al Golin in 1956 and renamed into GolinHarris Communications in 1981 to recognize Harris’ contributions. Under the tagline: “Go all […]

Industry
October 12, 2014 Publicis Groupe expands further into South Africa

  Publicis Groupe is further cementing its footprint in South Africa, having recently announced in a press statement three acquisitions that would expand the scope of its activities in the cities of Cape Town, Johannesburg, Durban and Belleville. The group has acquired brand agency BrandsRock – founded in 2009, BrandsRock offers marketing and brand strategy, […]

Industry
June 22, 2014 Starcom MediaVest Group Named Media Network of the Year at Cannes Lions Festival

  Starcom MediaVest Group was awarded Media Network of the Year at the Cannes Lions International Festival of Creativity. Three days into the annual festival, SMG’s total across all categories includes 34 wins and 120 shortlists. The Media Network of the Year win comes as a result of SMG’s three Silvers, nine Bronzes and 14 […]

Industry
June 17, 2014 MMA sets creative framework for mobile marketing campaigns

  From its Mobile Center of Innovation at the Cannes Lions Festival, the Mobile Marketing Association yesterday released an interactive creative framework on how to build and execute effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in the MMA’s annual Smarties™ Global Mobile […]

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