The Loudest Roar Makes a Return for the 71st Edition of Cannes Lions
First-of-its-kind prediction platform - The Loudest Roar allows industry professionals from across the globe to participate in a curated experience that allows them to predict the winners of the annual Cannes Lions Creativity Festival.
Last year, a group of young creative professionals announced the launch of The Loudest Roar," an interactive gamified prediction platform that allows professionals from across the globe to log in their predictions on who'll make the cut at the Cannes Lions Festival of Creativity.
The platform was founded on the belief that "greatness can inspire everyone to create exceptional work." Most award shows involve only senior and experienced jurors in judging entries, this limits the experience for young professionals who could benefit from such exposure. In a fast-paced digital age where having a voice is the new currency for staying ahead, The Loudest Roar provides a space for young talents to test their instincts and learn from industry veterans.
Following a successful launch in 2023, the immersive, gamified platform returns this year with a stronger approach. Inviting participants of all ages to share insights, vote for their favorite campaigns from this year’s Cannes Lions shortlists, and gain valuable perspectives - the platform boasts 350 participants from 25 countries and 20 industry veterans already involved, 2024 offers an even greater opportunity to inspire change.
What’s new?
This year, The Loudest Roar is creating jury room simulations led by past Cannes Lions judges. These sessions will help participants develop teamwork and critical thinking skills while testing their prediction accuracy with the official Cannes Lions jury.
The community is growing with the addition of new participants and past judges such as Alice Chou, CCO at Dentsu Taiwan, Ronald NG, CCO at MRM, and Ari Halper, Global ECD and Head of Creative Excellence at R/GA, among others. Among the most valuable insights are "New innovation must always balance novelty with familiarity," by Tracey Follows, an Innovation Lions judge, and "Be subjective but open to change during discussions," by Mihnea Gheorghiu, a Film Lions judge. This year, two Hyper Island graduates, Samita Balakrishnan, and Mingus Lion, join Chirag Khushalani, Tobbi Vu, Teena Mathews, and Jack Rogers in expanding the community.
Chirag Khushalani, Founder of The Loudest Roar said, “My vision is to make the platform the official hub of Cannes Lions for discussions and learning among young talents. Similar to fantasy leagues for sports, it engages, inspires, and ignites excitement among emerging talents, creating greater interest in the creativity festival."
Voting Process
The game launched this year on June 4th, coinciding with the Cannes Lions’ release of their first round of shortlists. Participants can view shortlisted case studies on the platform and vote for Grand Prix winners in trend-setting categories that shape the future of our industry: Titanium, Innovation, Glass, Creative Effectiveness, and Creative Business Transformation. Voting closes a few hours before Cannes Lions officially announces their winners on June 20th. In the spirit of guidance, past Cannes Lions jurors share category-specific tips to help participants make informed choices.
Participants view shortlisted case studies on the platform and vote for Grand Prix winners in 5 trend-setting categories that inspire the future of our industry: Titanium, Innovation, Glass, Creative Effectiveness, and Creative Business Transformation. Voting closes a few hours before Cannes Lions officially announces their winners on June 20th. In the spirit of guidance, past Cannes Lions jurors share category-specific tips to assist participants in making informed choices.
Participants compete for prizes like $250 Amazon gift cards and mentorship from a network of 600 mentors at The University of Planning. Each player receives a personalized juror badge for sharing their pride on social media. The Loudest Roar seeks partnerships for additional rewards such as scholarships and educational programs.
Last year’s predictions
In 2023, young talents showed a unique perspective on winning campaigns, with just a 13.2% prediction match to actual results. This sparked discussions on the need for more knowledge sharing. In the Innovations category, while 15% voted for eventual winner Mouthpad, many favored Mammoth Meatball, citing its timely focus on food sustainability and innovative approach to artificial meat.
2023 winners - Louie Smit, a Miami Ad School graduate said, "This platform and the judges' tips taught me how to see ideas in a whole new light, such as, how it reaches audiences, shape culture, and solve real-world problems. I'm applying these insights to my portfolio case studies as well”
Post-Cannes Lions Discussions
The Loudest Roar serves as a research project, bridging the knowledge gap between emerging talents and industry veterans through dialogue and understanding of judging great work. It plans to collaborate with advertising schools to integrate these discussions into their curriculum, empowering the future of advertising.
Born to drive change in the advertising industry, The Loudest Roar now allows the future of advertising to have their input too.
All participants can sign up and predict on www.TheLoudestRoar.io
