Cannes Lions Announces 2024 Shortlists for Innovation, Titanium and Glass for Change

The Cannes Lions Festival of Creativity today announced 2024 shortlists across three categories: Innovation Lions, Glass: The Lion for Change, and The Dan Wieden Titanium Lions.

Innovation Lions celebrate work that is "innovative, technologically elaborate, and solution-oriented work. The solutions can include tools, products, models, platforms, other forms of ad tech, and even new technology that might be used in the process of building a campaign or in the campaign."

Whereas, the Glass Lions celebrate culture-shifting creativity. The category recognized work that "implicitly or explicitly addresses issues of gender inequality and prejudice through the conscious representation of gender in advertising."

The Titanium Lions category rewards work that presents "game-changing creativity."

In its first round of shortlists, Cannes elected 60 shortlists across all the three categories. 

The Middle East made its feature in the Titanium and Glass for Change categories. 

Arla's Selfless Shelves campaign, entered by FP7 McCann has been shortlisted in the Titanium Lions category. The campaign aimed to inspire consumers to find new, fun, and practical ways to reuse their Puck glass jars, addressing the limited glass recyclability within the MENA region. This initiative aligns with the 12th United Nations Sustainable Development Goal, which focuses on responsible consumption and production. By extending the campaign to small business owners, the brand invited women from across the region to share homemade recipes, providing them a platform to unleash their creativity while being more environmentally conscious.

Impact BBDO's Child Wedding Cards for UN Women Pakistan made it to the Glass Lions for Change shortlist. The initiative left a powerful message asking young girls to draw their wedding cards, calling the nation to cherish childhood and act against child marriages.