Search Results for : Cannes Lions

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

MRM/McCann, one of the leading global customer relationship agencies has enlisted Hande Guler to oversee the company’s creative operations in the region. Hande comes with a global perspective on the industry after having a career that spanned across 3 countries. She specializes in developing integrated campaigns and products, designing and leading digital transformation strategies, and […]

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

By Luca Allam Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big Fish and co-authored PHD’s 2012 book, Overthrow: 10 ways to tell a challenger story. Both books explained the traits of the different challenger attitudes and illustrated how to embrace their behaviors. In many ways, they made it easier to […]

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you […]

The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice will have on the way consumers select brands. WFA  said in a statement that the partnership has been founded with Fast-Up Partners (FUP), in which the group has been created after […]

By Ann-Christine Diaz and Max Sternlicht At the Cannes Lions Festival of Creativity, Ad Age sat down with and Alex Diamond, HBO’s director of consumer marketing, and Andy Ferguson, group creative director at Droga5, to learn more about the expansive “Game of Thrones” #FortheThrone campaign that kicked off the final season of the popular show—and which […]

In alignment with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has released a white paper under the title of” “Anatomy of Effectiveness.” The white paper is meant for brand marketers and advertising agencies. The paper highlights five key priorities for brands seeking greater impact. […]

By Ann-Christine Diaz Tennis pro Serena Williams, skateboarder Lacey Baker and high school football player/homecoming queen Alicia Woollcott are among the athletes who “dreamed crazy” in Nike’s 30th anniversary “Just Do It” effort. But Nike dreamed crazy, too. The brand took a stand and threw itself into the center of cultural controversy by featuring former […]

By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women would supersede men. I guess I was a little early with this prediction (it’s a problem we futurists have) because it’s happening right now. As women forge ahead – pursuing higher education, […]

McCann Health has fired global chief creative officer Jeremy Perrott, after a complaint against him alleging a violation of the company’s code of conduct. He was terminated before the Cannes Lions International Festival of Creativity last month. A spokesperson for McCann declined to comment on the nature of the complaint or the length of the […]

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers. Read had been floated in past years as a possible successor to WPP’s iconic leader, […]

By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our industry. […]

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United Nations for the good of the world. Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP pledged to launch “Common Ground”, a major initiative in support of the UN’s Sustainable Development Goals […]