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Search Results for : Augmented

man
Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
man
People
February 18, 2021
AR As the Next Step for Outdoor
man
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
man
People
January 12, 2021
Meet the Covidians
man
People
January 10, 2021
An Open Door to Transformative Collaboration
man
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
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People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Industry
August 09, 2020 Social Media Trends for 2020

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

People
June 12, 2020 Exclusive Chat With Snap’s Ben Schwerin

On the occasion of the Snap Partners Summit 2020, Communicate sat for an exclusive interview with Ben Schwerin, Vice President of Partnerships at Snap Inc. Snapchat sometimes describes itself as a communications platform, and sometimes as a camera company. Why is that? Historically, a camera was a device that you would use to make memories. […]

Industry
June 12, 2020 What Snap Has in Store Next

Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak peek. Augmenting augmented reality Building on its firmly-held belief that reinventing the camera represents the greatest opportunity to improve the way people live and communicate, Snap takes justified pride in having […]

man
Facebook Hub
Masterminds
May 28, 2020
Instagram AR for Good during Ramadan #Stopfoodwaste
Industry
April 16, 2020 UAE Stays Connected Through Snapchat

Snap Inc publishes a new survey that reveals how people in the UAE are staying informed about the COVID-19 outbreak, and what they are doing to stay in touch with family and friends during this tense period. Communciate got insights from Hussein Freijeh, General Manager of Snap Inc on the results of the survey. “During this time of […]

Industry
February 19, 2020 How Brands Can Leverage Augmented Reality on Snap

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

Industry
December 23, 2019 Tomorrow’s Shopping, Today

Rima Chammas, senior marketing director at Majid Al Futtaim sits with Communicate to discuss their latest campaign – a digitized catwalk show which you can watch on Google Street View and how the marriage between Technology and Shopping is going to transform the retail experience. What led you to use this medium of communication in particular […]

Industry
December 02, 2019 Winning the Battle for Attention with AR

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]

Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Industry
October 08, 2019 Anghami Partners With Snapchat To Promote Talent

Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat through which they will promote regional talent from MENA to the world. “The innovative partnership will feature Anghami’s English and Arabic music in Snapchat’s augmented reality lenses, for the first time giving Snapchat users in MENA the opportunity to […]

Industry
September 17, 2019 Online Video To Reach 100 Minutes A Day in 2021

In its fifth edition, Zenith’s Online Video Forecasts 2019  report, it is forecasted that the average person will spend 100 minutes each day watching online video in 2021, which is up from 84 minutes this year, In other words, that’s the equivalent of watching 25 continuous days of video in 2021. “The amount of time people […]

Industry
August 27, 2019 Snap Adds New Updates to Lens Studio

Snap Inc. has announced today Lens 2.1, a new update to Lens Studio, Snap’s lens app makes it possible for anyone to build Augmented Reality (AR)  for Snapchat. Lens Studio is an open platform to all  creators, advertisers, designers and others.  “This means that partners and advertisers may use Lens Studio to create Lenses that […]

Industry
June 28, 2019 AR and The Advancements In Advertising and Media

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but fun for the user.  Augmented reality revenues are estimated to reach a staggering $14 billion in 2021, according to ARtillery Intelligence. This growth presents an exciting opportunity for marketers, as consumers […]

Industry
July 11, 2018 Move over Snapchat. There’s another player bringing AR ads.

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat is working with more brands on what it calls Sponsored Snappable ads, which are augmented reality games created by brands with the same technology used in games like Pokémon Go. Snapchat […]

Industry
June 04, 2018 Move over VR: here’s where 200 mn users are in 2018

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

Industry
November 13, 2016 Reality check

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in one hour. Driven by Samsung, the activity saw 461 participants using Samsung Gear headsets to experience a virtual roller coaster ride in a 4DX theatre at GITEX. While the […]

Industry
February 26, 2016 Get virtual

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link our cars, clothes and household appliances to our smartphone’s and wearable devices, we can expect to see its integration as an indispensable tool to our everyday lives to continue. In fact, […]

Industry
November 12, 2014 Automakers testing mobile tech you can tap to

  Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that’s behind Apple Pay and works with a quick tap of the […]

Industry
August 14, 2014 Connect Ads partners with Shazam in the UAE

  Digital media and technology solutions provider Connect Ads, a subsidiary of OTVentures, announced today an exclusive partnership with music, media and ad recognition app Shazam – which runs on any smartphone and can recognize content on nearby TVs, videos or tablets. The app has seen increasing commercial use, whereby TV viewers who “Shazam”ed a 15-second commercial showing […]

Industry
August 10, 2014 Going native

  With the increasing penetration of mobile devices in the MENA region, it’s no surprise that the media closest to a consumer is his mobile device. This high level of accessibility is at the inception of the multiscreen phenomenon – people watch TV with their eyes and fingers on the screen of their mobile device, […]

Industry
August 05, 2014 Continental jumps on the augmented reality bandwagon

  Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of the traffic conditions in front of the vehicle with virtual information for the driver, with production planned for 2017. The AR-HUD provides drivers with better quality of information. The augmentation connects […]

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