Search Results for : Artificial Intelligence

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

Gumgum, an artificial intelligence company that specializes in solutions for advertising and Spark Neuro, a neuro analytics company, conducted a global study to understand the effectiveness of contextual advertising. The study involved an experiment with 60 participants from the US, UK, and Japan. They were given six articles on different topics, each of which featured three […]

Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial Revolution. Industrial development is taking place at an exponential rate, and human capital development is hot on its heels every step of the way. So, what do we do while we […]

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the new AI-based tech solution that converts data into video content. How did the idea for Vidtech.ai come about? Back in 2016, we were creating this e-commerce company with a 24-hour video experience. And we thought that if we wanted to […]

Communicate sat down with Matteo Ippoliti, CEO of translation agency Langpros, to discuss the power of language in communication, how it shapes our reality and the number of names for pasta in Italian. How can technology help with translation today? Technology is an integral part of the production process when it comes to translation. The revolution […]

WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit is based on a survey of nearly 800 marketers around the world and interviews with 10 leading brand marketers and serves as a guide to help marketers be aware of the near-term trends, which will help them stay ahead in the market. The […]

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related technologies. The Summit will take place in Riyadh on 30th and 31st March, and will be the leading international forum to advance AI and create knowledge sharing and interchange among global AI […]

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020. To understand this ever-changing landscape we’re currently experiencing; Talkwalker and Hubspot have gathered industry professionals from MENA and abroad to provide, insights, analysis, and actions that will shape the future of marketing […]

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]

According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of Middle Eastern companies’ total value at risk. The report notes that while executives are aware of the threat of disruption, they are not prepared for it; nonetheless, appear reluctant to invest in the […]

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]

A blockbuster film association is seen as a significant investment from both a brand and product perspective, said Sebastien Auguin, Marketing Director at Audi Middle East to Communicate. Auguin added that with traditional advertising, the company would “never reach” such a large audience for such an extended period of time. “An important factor is the very […]

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

Last February at the World Government Summit 2019 in Dubai, Christine Lagarde, the first woman managing director of the International Monetary Fund (IMF), sat in front of her audience and gave them some news: “AI and the fourth industrial revolution will have a more severe impact on women than men,” she told the crowd, explaining […]

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

Van Gogh is unique. No other human being could mimic his work to perfection – but an AI could. A quick search on the Internet, and multiple images of art created by algorithms appear. In 2016, Ross Goodwin, creative technologist at Google Arts & Culture, pioneered a “creative AI” that decided to name itself Benjamin […]

By Afreen Khan Microsoft opens its first data centers in MENA, the company announced last week at an event held in Dubai. The two new data computing centers are based in both Abu Dhabi and Dubai and will be working on delivering Microsoft Azure, the cloud-based system, to the region. The technology giant believes that […]

All around the world, machine-generated articles are finding their way from newsroom to readers.  The first newspaper to ever publish an article written by an AI was The Los Angeles Times in 2014; the story, reporting an earthquake, was written in only three minutes by an algorithm called Quakebot – which, as its name entails, […]

Speaking at the Ai Everything conference in Dubai, Amy Webb, Futurist and Founder of Future Today Institute said that Artificial Intelligence (AI) is not about robots but about the future of humanity. She added that businesses need to think about AI holistically. The AI expert and bestselling author of ‘The Big Nine: How the Tech Titans […]

Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during an interview with Communicate . He spoke to us about how Artificial Intelligence (AI) is moving at a pace that is 10 times faster than digital transformation. “Companies that won’t be […]

By Shelly Palmer We can chat all we like about human biases creating AI biases with our Western cultural ideology, but if there is going to be anything like an AI bias council, it should probably be held in Beijing, Shanghai, or Shenzhen. Chinese cultural and political norms are going to have a much bigger […]

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri, head of marketing at RBBi With the increase in technical advancements, Artificial intelligence (AI) has been this year’s topic of interest disrupting one industry after the other. According to PWC Middle […]

Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report. The report highlights that 61% of all those surveyed believe the responsibility for educating the public about AI should be shared. The report, ‘Artificial Intelligence & Communications, The Fads. The Fears. […]

I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from a binary DOS operating system to the colorful world of Windows and, today, an application-driven environment. Nowadays, most innovations focus on bridging the gap between an individual and the wider world, […]

The term Artificial Intelligence (AI) was coined in 1956 when American computer scientist John McCarthy defined it as “the science and engineering of making intelligent machines, especially intelligent computer programs”. AI, also known as machine learning, now refers to a machine’s use of algorithms to understand human activity and provide a response to it. There […]