Driven by Seedtag’s Contextual AI technology, Contextual Audiences allow marketers to activate accurate and scalable targeting to reach their ideal audience.
Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary Contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage with modern consumer interests without relying on personal data. Contextual Audiences effectively address the hurdles of reach, scale, and privacy that advertisers commonly encounter with the coming deprecation in third-party tracking cookies.
In response to advertisers’ rapidly evolving and diverse needs, Seedtag’s new contextual audience groups precisely meet each campaign’s unique requirements while respecting user privacy. Powered by Liz's real-time analysis of web content, Seedtag ensures relevant and up-to-date audiences that evolve based on Liz's network insights. This enables advertisers to target audiences based on the content they’re currently consuming rather than their past behavior. By activating Seedtag Contextual Audiences, brands can target precise interests rather than broad stereotypes, capturing their target audience's attention and engaging them at the optimal moment to maximize campaign effectiveness.
Seedtag offers brands many ways to connect with their audience:
“Speculation is ongoing as to what the next standard in audience targeting will be in the post-cookie landscape, and we believe we’ve found the answer,” said Sherry Mansour, MENA country manager at Seedtag. “The speed and scale that AI can operate at eliminates any need for personal data in the identification of valuable audiences, allowing advertisers to achieve their objectives while respecting individual privacy.”
The introduction of Contextual Audiences showcases Seedtag's sustained commitment to providing comprehensive and flexible solutions that align with advertisers' changing needs. As the advertising landscape continues to evolve, Seedtag continues to deliver cutting-edge AI technology to help brands excel in their campaigns.
Learn more about Contextual Audiences by visiting the dedicated website.