Search Results for : Abu Dhabi Media

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

Abu Dhabi Media’s Aletihad newspaper has entered into a commercial partnership with The Wall Street Journal (WSJ). This partnership will enable Aletihad to leverage WSJ’s reporting and analysis to expand its readership and strengthen its digital news offering. The agreement that took place last week was was attended by Dr Ali bin Tamim, Director General […]

International Media Investments (IMI) has announced the relaunch of The National, Abu Dhabi’s first English language newspaper. The new ‘The National’ features a complete enhancement of both its print and digital platforms with a focus on digital including daily video content podcasts with unmissable analysis, 360 degree images bringing the reader closer to the story, […]

Andy Brown, CEO and chairman of Kantar Media, wrote in his letter to tview’s subscribers that its People Meter service for the Emirates Media Measurement Company (EMCC) will be discontinued from November 30, which is the last day of the five-year contract won by Kantar Media in 2010. In the letter he writes, “Whilst we […]

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the UAE and found it aligned with international standards, reinforcing Kantar Media’s solution. The TView service delivers daily TV ratings and is funded and endorsed by media players in the UAE, including […]

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. […]

In November 2014, Abu Dhabi Media (ADM) took on a multi-channel overhaul, which has just concluded with its last channel, Abu Dhabi Sports, re-launched in early August. At the start of it all, ADM’s rebranding task was allocated to Les Folies, a multi-disciplinary integrated design house based out of Dubai. The same company was also responsible […]

Ericsson announces an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi. This comes after this year’s earlier announcement tying Ericsson with twofour54, another Abu Dhabi media outlet as part of a partnership that allows Ericsson to establish as a broadcast and media hub in Abu Dhabi. Ericsson will provide playout and […]

  Al Rawabi Dairy Company, one of the UAE’s leading dairy and juice companies, has awarded its advertising duties to Lowe MENA following a multi-agency pitch. The agency’s mandate will include both creative and strategic responsibilities for the brand’s range of products across the region. Dr. Ahmed El Tigani, Al Rawabi Dairy’s general manager says […]

Abu Dhabi Media, a multi-platform media and entertainment organization, has taken a step forward in developing the media industry in the UAE with the re-launch of its television network. A new strategy has been adopted to reflect the UAE’s national identity with programs and content that is in line with the UAE’s Vision 2021 and Abu Dhabi […]

It wasn’t until 2011 that Obeida Sidani and company regrouped under the framework of Les Folies, a self-described “multi-disciplinary, integrated ‘design haus’” that, today, specializes in TV branding and rebranding projects. In reality, Sidani and his team started out in the field back in 1996 – the notion of TV branding was introduced to the […]

The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by Paris-based international specialists CESP. The audit report, which was presented to the media industry yesterday at an event hosted by the Media Zone Authority in Abu Dhabi, concluded that tview had […]

  On the sidelines of the Abu Dhabi Media Summit, Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) – a division of Discovery Communications – JB Perrette, President of Discovery Networks International, announced they will be creating a central hub for Middle East-based advertising sales, starting with the launch of local advertising […]

  Abu Dhabi Media (ADM) – a multi-platform media and entertainment organization in the Middle East has collaborated with OSN, a pay-TV network. ADM will migrate its high-hefinition subscription-based sports channels to OSN, followed by a new HD channel, Abu Dhabi Drama +, that will feature regional Arabic production months before it airs on the […]