Al Rawabi Dairy Company, one of the UAE’s leading dairy and juice companies, has awarded its advertising duties to Lowe MENA following a multi-agency pitch.
Al Rawabi Dairy Company, one of the UAE’s leading dairy and juice companies, has awarded its advertising duties to Lowe MENA following a multi-agency pitch. The agency’s mandate will include both creative and strategic responsibilities for the brand’s range of products across the region.
Dr. Ahmed El Tigani, Al Rawabi Dairy’s general manager says in a press statement: “We are so happy to have partnered with Lowe MENA who has been operating in this region for a long period now and knows the pulse of the country. As a commitment to the nation and the people we have joined hands with the government and private sectors to ensure that the health and wellbeing of the people are addressed as a primary responsibility.”
“It’s wonderful to partner with a company that centers everything it does around innovative products that impact people’s lives in a positive way,” adds Joseph Makhoul, general manager of Lowe MENA. “Al Rawabi has always been at the forefront of the industry and we are proud to be able to collaborate with this amazing brand to pave its path towards a great and successful future.”
Lowe MENA has also acquired the creative and strategic duties for one of the UAE’s largest media companies Abu Dhabi Media (ADM). The scope of work for the media giant will comprise brand and tactical communication for its diverse platform, across the MENA region.
“We identified Lowe MENA as a suitable and strong creative partner,” says Shamma Abdulaziz Al Khazraji, deputy executive director for commercial operations and marketing at ADM. “We were looking for an agency that had a deep understanding of the region, and could effectively communicate the individual stories for each of the brands that complete Abu Dhabi Media. Lowe MENA fit that bill perfectly.”
Makhoul adds: “It’s an excellent achievement to revive a partnership with a former client. We collaborated with Abu Dhabi Media between 2008 and 2010, and we are very excited to partner with this media powerhouse once again. We look forward to creating some interesting work together.”