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How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
Industry
November 30, 2022
How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
Incubeta Expands to Saudi Arabia to Execute on Regional and Global Growth Strategy
Industry
November 29, 2022
Incubeta Expands to Saudi Arabia to Execute on Regional and Global Growth Strategy
Godeon Mohr & Partners Report: UAE & KSA Business Leaders are Optimistic About Growth in 2023
Industry
November 29, 2022
Godeon Mohr & Partners Report: UAE & KSA Business Leaders are Optimistic About Growth in 2023
Godeon Mohr & Partners Report: UAE & KSA Business Leaders are Optimistic About Growth in 2023
Industry
November 29, 2022
Godeon Mohr & Partners Report: UAE & KSA Business Leaders are Optimistic About Growth in 2023
Checkout.com Report: MENA’s Digital Economy is Evolving Faster Than Ever
Industry
November 28, 2022
Checkout.com Report: MENA’s Digital Economy is Evolving Faster Than Ever
Heinz Arabia Dives into World Cup Spirit with its Latest Campaign
Industry
November 28, 2022
Heinz Arabia Dives into World Cup Spirit with its Latest Campaign
Commerce Media Takes Off: Transforming the Online Shopping Experience
Industry
November 23, 2022
Commerce Media Takes Off: Transforming the Online Shopping Experience
Gambit Communications Makes Dedicated Sustainability & ESG Hire
People
November 23, 2022
Gambit Communications Makes Dedicated Sustainability & ESG Hire
Yazle Partners with SeenThis to Avoid Excessive Carbon Emissions on Digital Ad Campaigns
Industry
November 22, 2022
Yazle Partners with SeenThis to Avoid Excessive Carbon Emissions on Digital Ad Campaigns
Nike's Effort at 'Purpose-driven' Marketing Sends Waves in Middle East
Industry
November 22, 2022
Nike's Effort at 'Purpose-driven' Marketing Sends Waves in Middle East
YouTube Teams up with beIN Sports for the FIFA World Cup Qatar 2022™
Industry
November 21, 2022
YouTube Teams up with beIN Sports for the FIFA World Cup Qatar 2022™
Netizency's Social Recap: October 2022 Updates
Industry
November 21, 2022
Netizency's Social Recap: October 2022 Updates
Netizency's Social Recap: October 2022 Trends
Industry
November 21, 2022
Netizency's Social Recap: October 2022 Trends
Snapchat Launches New Lenses to Celebrate The World Cup Season
Industry
November 17, 2022
Snapchat Launches New Lenses to Celebrate The World Cup Season
Adidas's Latest Campaign Reunites Global Football Family
Industry
November 16, 2022
Adidas's Latest Campaign Reunites Global Football Family
Dentsu MENA Partners with Sacred Groves to Turn E-waste into Flourishing Forests
Industry
November 16, 2022
Dentsu MENA Partners with Sacred Groves to Turn E-waste into Flourishing Forests
Google Announces New Features for Football Fans Ahead of the FIFA World Cup™
Industry
November 15, 2022
Google Announces New Features for Football Fans Ahead of the FIFA World Cup™
SMC & Omada Group Enter into Strategic Partnership for Ad-tech and Digital Advertising Sales
Industry
November 14, 2022
SMC & Omada Group Enter into Strategic Partnership for Ad-tech and Digital Advertising Sales
Omnichannel Shopping: Building the Ultimate Experience for Shoppers
Industry
November 14, 2022
Omnichannel Shopping: Building the Ultimate Experience for Shoppers
Visa's Latest Campaign Reminds People To Stay Alert of Cybercrime
Industry
November 14, 2022
Visa's Latest Campaign Reminds People To Stay Alert of Cybercrime
The True Potential of In-Game Advertising in the MENA Region
Industry
October 13, 2022
The True Potential of In-Game Advertising in the MENA Region
MMP World Wide Enters Exclusive Partnership with Bidstack
Industry
September 20, 2022
MMP World Wide Enters Exclusive Partnership with Bidstack
Stream On?
Industry
June 08, 2022
Stream On?
On the Third-Generation Internet...
Industry
February 24, 2022
On the Third-Generation Internet...
MMP World Wide Leads New Ad Tech Agenda in the Region
Industry
January 12, 2022
MMP World Wide Leads New Ad Tech Agenda in the Region
Welcoming a More Fluid Marketing World
MENA Effie Works
MENA Effie Thought-Leadership Program
June 23, 2021
Welcoming a More Fluid Marketing World
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
People
May 24, 2021
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
MMP Worldwide's Nader Bitar:
People
April 08, 2021
MMP Worldwide's Nader Bitar: "There's No Formula To Determine What's Convenient For Ramadan"
Influencer Marketing: the Age of Accountability People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Exit Lockdown. Enter Reality. What Comes Next? People
June 09, 2020 Exit Lockdown. Enter Reality. What Comes Next?

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]