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Deep Dive Into the World of Arabic Infotainment
Industry
November 29, 2023
Deep Dive Into the World of Arabic Infotainment
Ride to COP28: Adventurer Journeys Across 7 Emirates on an Electric Bike Without a Single Charge
Industry
November 29, 2023
Ride to COP28: Adventurer Journeys Across 7 Emirates on an Electric Bike Without a Single Charge
MENA Effie Awards' 14th Edition Crowns its Dazzling Victors
Industry
November 28, 2023
MENA Effie Awards' 14th Edition Crowns its Dazzling Victors
Havas Middle East’s New 'Joyful Frugality' Prosumer Report Reveals Insights into Consumer Trends in the Region
Industry
November 23, 2023
Havas Middle East’s New 'Joyful Frugality' Prosumer Report Reveals Insights into Consumer Trends in the Region
The Rise of Retail Media Networks
Industry
November 23, 2023
The Rise of Retail Media Networks
New Study Reveals UAE Consumer Fury as Brands Fail to Deliver Seamless Digital Experiences
Industry
November 22, 2023
New Study Reveals UAE Consumer Fury as Brands Fail to Deliver Seamless Digital Experiences
Top Sustainability Concerns for Business Leaders, their Customers, and their Employees
Industry
November 21, 2023
Top Sustainability Concerns for Business Leaders, their Customers, and their Employees
Landor & Fitch rebrands as 'Landor'
Industry
November 21, 2023
Landor & Fitch rebrands as 'Landor'
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Industry
November 17, 2023
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
AI Has the Potential to Redefine the Customer Experience, but Challenges Remain
Industry
November 17, 2023
AI Has the Potential to Redefine the Customer Experience, but Challenges Remain
The Future of Electric Vehicles in UAE and KSA
Industry
November 16, 2023
The Future of Electric Vehicles in UAE and KSA
CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights
Industry
November 15, 2023
CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights
Decoding the UAE’s AI Surge
Industry
November 14, 2023
Decoding the UAE’s AI Surge
Accenture’s Annual Life Trends Forecasts a Decade of Continued Transformative Change
Industry
November 13, 2023
Accenture’s Annual Life Trends Forecasts a Decade of Continued Transformative Change
Netizency's Social Recap: October 2023
Industry
November 13, 2023
Netizency's Social Recap: October 2023
Core42 Releases Arabic Large Language Model Jais 30B
Industry
November 10, 2023
Core42 Releases Arabic Large Language Model Jais 30B
Team Lewis Launches in Dubai
Industry
November 09, 2023
Team Lewis Launches in Dubai
Communicate Announces ‘Best Places to Work’ for 2023
Industry
November 09, 2023
Communicate Announces ‘Best Places to Work’ for 2023
A Day in the Life of Cate
Industry
November 09, 2023
A Day in the Life of Cate
Cop28: Progress And Challenges Revealed In Gulf’s Journey To Net Zero
Industry
November 09, 2023
Cop28: Progress And Challenges Revealed In Gulf’s Journey To Net Zero
Who’s Afraid of Big Bad Tech?
Industry
June 06, 2023
Who’s Afraid of Big Bad Tech?
The True Potential of In-Game Advertising in the MENA Region
Industry
October 13, 2022
The True Potential of In-Game Advertising in the MENA Region
MMP World Wide Enters Exclusive Partnership with Bidstack
Industry
September 20, 2022
MMP World Wide Enters Exclusive Partnership with Bidstack
Stream On?
Industry
June 08, 2022
Stream On?
On the Third-Generation Internet...
Industry
February 24, 2022
On the Third-Generation Internet...
MMP World Wide Leads New Ad Tech Agenda in the Region
Industry
January 12, 2022
MMP World Wide Leads New Ad Tech Agenda in the Region
Welcoming a More Fluid Marketing World
MENA Effie Works
MENA Effie Thought-Leadership Program
June 23, 2021
Welcoming a More Fluid Marketing World
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
People
May 24, 2021
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
MMP Worldwide's Nader Bitar:
People
April 08, 2021
MMP Worldwide's Nader Bitar: "There's No Formula To Determine What's Convenient For Ramadan"
Influencer Marketing: the Age of Accountability People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Exit Lockdown. Enter Reality. What Comes Next? People
June 09, 2020 Exit Lockdown. Enter Reality. What Comes Next?

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]