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People
June 17, 2021
Five Questions Practitioners Should Ask Before They Begin Their MMM Journey
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People
June 17, 2021
Volkswagen And Lego: The Collab We Never Knew We Needed
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People
June 16, 2021
How Did The TikTok Community Celebrate Ramadan This Year?
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People
June 16, 2021
The Secret Behind Melhem Najem’s Juggling Act
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Industry
June 15, 2021
Twitter Introduces New Arabic Feminine Language Setting on Twitter.com
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MENA Effie Works
MENA Effie Thought-Leadership Program
June 15, 2021
Video: Why Leadership Is The Strongest Marketing Strategy Right Now
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People
June 14, 2021
A Look At How Ramadan 2021 Shaped Brand Communications In MENA
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Industry
June 13, 2021
Adidas Reinforces Inclusivity in Swimming With Launch of Its First Full-Cover Swimwear Collection
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MENA Effie Works
MENA Effie Thought-Leadership Program
June 13, 2021
Video: Agility And Adaptability: How To Adapt To Disruption
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People
June 10, 2021
Introducing Shams Talks
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Industry
June 09, 2021
MBC GROUP Announces Top Performance Results for Its Ramadan 2021 Season
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Industry
June 09, 2021
Netizency's Social Recap: May 2021 Trends
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MENA Effie Works
MENA Effie Thought-Leadership Program
June 08, 2021
Video: The New Paradigm Shift and the New Age of Consumerism
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MENA Effie Works
MENA Effie Thought-Leadership Program
June 06, 2021
Video: Why Organizations With a Purpose Succeed in Tough Times
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People
June 06, 2021
MEPRA Learnings: An Inclusive Approach to Excellence
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People
June 03, 2021
Memac Ogilvy Names Till Hohmann As Chief Creative Officer for MENA
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People
June 03, 2021
W Group’s Chairman and CEO Habib Wehbi: Digital OOH Is an Experience
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People
June 02, 2021
What We Learned From MEPRA's First Talent Barometer Survey
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Industry
May 30, 2021
Let's See How Publishers Are Preparing For The Cookie Apocalypse
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Industry
May 27, 2021
What Does The Post-Pandemic Sports Fan Look Like?
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People
May 24, 2021
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
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People
April 08, 2021
MMP Worldwide's Nader Bitar: "There's No Formula To Determine What's Convenient For Ramadan"
People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
People
June 09, 2020 Exit Lockdown. Enter Reality. What Comes Next?

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]