At the end of each month, Netizency delves into the ever-evolving world of social media and online platforms in the Gulf. In order to shine a spotlight on the key trends that matter.
At the end of each month, Netizency delves into the ever-evolving world of social media and online platforms in the Gulf. In order to shine a spotlight on the key trends that matter. To achieve this, they have curated a set of keywords in Arabic and English that encapsulate discussions relevant to the region's main industries. These keywords are then sorted based on the frequency of mentions and interactions, allowing us to analyze the discourse across social and online media throughout the entire month.
Month after month, the data reveals an undeniable trend: Entertainment, Electronics, Education, and Automotive consistently capture the most interest in the GCC across our eight monitored categories. This October, rankings mirrored those of last month, with Electronics, Education, and Entertainment leading in mentions, while Automotive raced to the top spot in interactions.
When it comes to Electronics/Technology, and while the conversation in this category spans various topics, Artificial Intelligence (AI) has consistently driven the highest spikes recently, fueled by events, feature launches, and discussions. Education climbed one spot this month, securing second place among the eight examined categories. They explored the conversation, and they noticed high momentum around World Teacher’s Day, with education bodies across the GCC sharing content to mark the occasion. Under entertainment, “Coffee dates” and “Walking dates” were prominent in this category’s word cloud, which piqued their curiosity. Upon digging deeper, we discovered the source of the buzz: Netflix’s Love Is Blind Habibi. Since its premiere, the show has gained global attention, not just regionally. TikTok has been flooded with videos from viewers sharing their thoughts on the Arab version of the show, highlighting their favorite contestants and the ones they weren’t so fond of.
As October has shown, online trends keep people busy and chatting.
