Leading Media Group IMI Unveils New Brand Identity
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Leading Media Group IMI Unveils New Brand Identity

By Communicate StaffTue, Nov 12 2024
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IMI, the leading global privately-owned media group headquartered in the UAE, today unveiled a bold new identity. Centered around the power of ‘connection’, 

Leading Media Group IMI Unveils New Brand Identity

IMI, the leading global privately-owned media group headquartered in the UAE, today unveiled a bold new identity. Centered around the power of ‘connection’, the new branding amplifies IMI’s commitment to creating content and telling stories that connect people, enrich lives, and foster greater understanding across cultures, borders, and perspectives, in line with our vision of bringing the world closer.

IMI’s refreshed portfolio features key verticals that form the foundation of its new brand architecture: IMI Network, which includes Sky News Arabia, The National, Al-Ain News, and CNN Business Arabic; IMI Studios, housing IMI’s Creative Services alongside a suite of award-winning international production houses behind well-known shows such as The Morning Show, Traitors, and Squid Games: The Challenge; IMI Live, dedicated to live entertainment experiences; IMI Ventures, focused on strategic investments; and IMI Media Academy, committed to fostering the next generation of media talent.

At the heart of IMI’s identity is its vision of bringing the world closer using the power of stories to open minds, connect people, and enrich lives. This direction reflects IMI’s long-term goal of reshaping the media landscape to bridge gaps and foster greater understanding. Through its numerous platforms and AI-led innovations, IMI aims to create experiences that resonate, while breaking down barriers, celebrating diversity, and empowering audiences.

Previously known as International Media Investments, the media group will now be known simply as ‘IMI’ and has introduced a sleek new logo that embodies its refreshed brand identity.

“IMI’s new brand positioning marks a monumental milestone on the transformation journey we undertook a year ago. It is not just about aesthetics; it embodies a forward-looking mindset as we prepare to move to our new state-of-the-art headquarters on Yas Island,” says Rani R. Raad, CEO of IMI and President and Operating Partner of Redbird IMI.

 

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