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Search Results for : Tbwa

man
People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
man
Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
man
Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
man
People
December 10, 2020
Manuel Bordé Promoted to Global Chief Creative Officer of Geometry/VMLY&R COMMERCE
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
man
Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
man
People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
man
People
November 25, 2020
The Impact of COVID-19 on Black Friday
man
Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
man
Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
man
Industry
November 11, 2020
What's Trending With GenZ?
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
People
November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
man
Facebook Hub
Masterminds
October 04, 2020
It’s Not Business, It’s Personal
Industry
June 11, 2020 Introducing LiveBosses

According to a recent study by TBWA\RAAD, 76% of CEOs in the region have taken to social media, to communicate and reassure their employees and stakeholders during the current crisis. But despite the surge in activity, the average business leader posts less than twice per month on social media. This poor frequency in communication will not […]

man
Facebook Hub
Masterminds
May 28, 2020
Instagram AR for Good during Ramadan #Stopfoodwaste
Industry
May 28, 2020 Navigating Turbulent Times

Since the start of the Covid-19 crisis, TBWA\RAAD has been actively sharing insights, data, and tips to better address today’s and tomorrow’s new normal. Remie Abdo, Head of Strategy (left), and Jennifer Fischer, Chief Innovation Officer (right), explain how this strategy was developed and what it means to achieve. TBWA\RAAD is the Disruption agency. How […]

Industry
July 24, 2019 TBWA/RAAD Announces Launch of New Creatives Deck

Internationally accredited advertising agency, TBWA, announced in a press statement today, a change in its creative team in their Dubai headquarters, which according to them, will be working at full potential immediately. The new creative structure is being led by Executive Creative Director Manuel Bordé, who will be responsible for all creative output. The team also […]

Industry
May 02, 2019 Mashreq Bank Appoints TBWA \ RAAD As Their Creative Agency

Mashreq’s in-house marketing and communications team has appointed TBWA \RAAD , part of Omnicom Group Inc., to work closer with the team in order to strengthen the bank’s position as the region’s most progressive and innovative community-focused bank. “Our data-driven disruption model questions and challenges normal conventions and we feel the rapid digital transformation of the […]

People
February 23, 2019 Lee Clow’s love letter to advertising is also his resignation… kind of

Lee Clow, the creative mind behind ads like Apple’s “Think Different” and Adidas’ “Impossible is Nothing,” is retiring. As of February 14, the chairman at TBWA/Media Arts Lab and director of Media Arts at TBWA/Worldwide is moving into an advisory role as chairman emeritus at Media Arts Lab. Clow joined the agency known as Chiat/Day (once nicknamed Chiat Day […]

Industry
February 14, 2019 TBWA expands to Egypt through partnership with AB Group

TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The newly created AB\TBWA\Egypt is expected to bring an integrated vision and disruptive thinking to its client and industry collaborations by focusing on anticipating future trends and defining unique strategic platforms that […]

Industry
July 03, 2018 What ‘TBWA Facebook Foundry’ means for the agency of the future

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

Industry
April 26, 2018 EXCLUSIVE: Reda Raad reveals the transformation of TBWA\Raad

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Industry
April 24, 2018 BREAKING: TBWA\RAAD wins new account

TBWA\RAAD is on a high following its win as Agency and Network of the Year at the Dubai Lynx 2018 and bagging the du account from Leo Burnett. The agency is also believed to be pitching for Careem’s creative account. Mai Dubai, the Dubai-based bottled water company, has appointed TBWA\RAAD as its lead Creative Agency […]

Industry
April 05, 2018 Du appoints new creative agency after 12 years with Leo Burnett

UAE telco du has been conducting its agency review since last year. The media agency review concluded at the end of last year with Omnicom’s Hearts & Science winning the pitch. The account was previously held by Publicis Media’s Starcom, which won the account in 2014. Now, industry sources report, the account is no longer […]

Industry
October 30, 2014 Khalil Salem participates in TBWA Tiger Academy

TBWA\RAAD nominated one of its Lebanese brand leaders, Khalil Salem, to participate in the 2014-2015 class of TBWA Tiger Academy. Its first session was held in Tokyo recently. TBWA Tiger Academy was created to bring the agency’s future leaders together to learn, collaborate, network and build the bonds and skills they will need as they […]

Industry
September 10, 2014 Airbnb Names TBWA new global agency

  Omnicom’s TBWA has been named the global agency of record for Airbnb, the hospitality startup, after a review. The agency was selected because of a “rigorous and inventive strategy, provocative creative and understanding of the brand’s purpose and its potential,” Airbnb said in a statement. “We’re delighted to be working with TBWAChiatDay, one of the […]

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