Search Results for : Tbwa

Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

According to a recent study by TBWA\RAAD, 76% of CEOs in the region have taken to social media, to communicate and reassure their employees and stakeholders during the current crisis. But despite the surge in activity, the average business leader posts less than twice per month on social media. This poor frequency in communication will not […]

Since the start of the Covid-19 crisis, TBWA\RAAD has been actively sharing insights, data, and tips to better address today’s and tomorrow’s new normal. Remie Abdo, Head of Strategy (left), and Jennifer Fischer, Chief Innovation Officer (right), explain how this strategy was developed and what it means to achieve. TBWA\RAAD is the Disruption agency. How […]

Internationally accredited advertising agency, TBWA, announced in a press statement today, a change in its creative team in their Dubai headquarters, which according to them, will be working at full potential immediately. The new creative structure is being led by Executive Creative Director Manuel Bordé, who will be responsible for all creative output. The team also […]

Mashreq’s in-house marketing and communications team has appointed TBWA \RAAD , part of Omnicom Group Inc., to work closer with the team in order to strengthen the bank’s position as the region’s most progressive and innovative community-focused bank. “Our data-driven disruption model questions and challenges normal conventions and we feel the rapid digital transformation of the […]

Lee Clow, the creative mind behind ads like Apple’s “Think Different” and Adidas’ “Impossible is Nothing,” is retiring. As of February 14, the chairman at TBWA/Media Arts Lab and director of Media Arts at TBWA/Worldwide is moving into an advisory role as chairman emeritus at Media Arts Lab. Clow joined the agency known as Chiat/Day (once nicknamed Chiat Day […]

TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The newly created AB\TBWA\Egypt is expected to bring an integrated vision and disruptive thinking to its client and industry collaborations by focusing on anticipating future trends and defining unique strategic platforms that […]

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

TBWA\RAAD is on a high following its win as Agency and Network of the Year at the Dubai Lynx 2018 and bagging the du account from Leo Burnett. The agency is also believed to be pitching for Careem’s creative account. Mai Dubai, the Dubai-based bottled water company, has appointed TBWA\RAAD as its lead Creative Agency […]

UAE telco du has been conducting its agency review since last year. The media agency review concluded at the end of last year with Omnicom’s Hearts & Science winning the pitch. The account was previously held by Publicis Media’s Starcom, which won the account in 2014. Now, industry sources report, the account is no longer […]

TBWA\RAAD nominated one of its Lebanese brand leaders, Khalil Salem, to participate in the 2014-2015 class of TBWA Tiger Academy. Its first session was held in Tokyo recently. TBWA Tiger Academy was created to bring the agency’s future leaders together to learn, collaborate, network and build the bonds and skills they will need as they […]

  Omnicom’s TBWA has been named the global agency of record for Airbnb, the hospitality startup, after a review. The agency was selected because of a “rigorous and inventive strategy, provocative creative and understanding of the brand’s purpose and its potential,” Airbnb said in a statement. “We’re delighted to be working with TBWAChiatDay, one of the […]