Mashreq’s in-house marketing and communications team has appointed TBWA \RAAD , part of Omnicom Group Inc., to work closer with the team in order to strengthen the bank’s position as the region’s most progressive and innovative community-focused bank.
“Our data-driven disruption model questions and challenges normal conventions and we feel the rapid digital transformation of the banking industry really needs a clear voice of reason,” said Reda Raad, CEO of TBWA \ RAAD in a statement to the press.
TBWA\RAAD Middle East, is one of the leading advertising agencies in the region and has extensive experience in the financial and technology sectors. The Dubai Headquarters is the hub for an extensive network of 12 offices and affiliates across the MENA region.
Sridhar Iyer, Head of Marketing and Mashreq Neo at Mashreq Bank, said, that as the bank moves through the next phase of their digital transformation journey they believe TBWA\RAAD can prove to be an apt partner in their journey. “We would also like to thank M&C Saatchi, our incumbent agency, for their invaluable support and contribution over the past few years towards building the Mashreq brand.”
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