TBWA\RAAD is on a high following its win as Agency and Network of the Year at the Dubai Lynx 2018 and bagging the du account from Leo Burnett.
The agency is also believed to be pitching for Careem’s creative account.
Mai Dubai, the Dubai-based bottled water company, has appointed TBWA\RAAD as its lead Creative Agency of Record after a competitive pitch process that included several leading agencies in the Middle East, such as Saatchi & Saatchi.
TBWA\RAAD will work with Hearts & Science on Mai Dubai’s media planning & buying.
The new partnership will come into effect this month and will see TBWA\RAAD and Mai Dubai collaborate on creative development, market strategy development and brand positioning across multiple platforms and disciplines in the UAE and across the wider region.
Confirming the appointment, Jay Andres, CEO of Mai Dubai says in a statement: “TBWA\RAAD impressed us with their data-driven approach as well as proposals on how to take the brand to the next stage. They were particularly in tune with our objective to take a Dubai brand and turn it into a regionally recognized and preferred one. We are happy with our choice and look forward to a productive partnership as we grow to be a region-leading, sustainable and innovative bottled water provider.”
“Mai Dubai has embarked upon a transformative journey to become the most recognized and aspirational water brand in the UAE and across the wider region,” adds Reda Raad, CEO of TBWA\RAAD. “We are re-evaluating its brand-building efforts and practices in light of what data science has revealed and aim to strengthen its brand positioning. We look to successfully implement creative concepts that will help the brand consolidate its presence in the larger, more diverse marketplace that makes up the Middle East region.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]