Search Results for : Publicis Groupe

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first launched the forum, our ecosystem has evolved,” said Hebah Fisher, co-founder and CEO of Kerning Culture, the organizer of the forum. She added that an increasing number of people are turning […]

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands in the Middle East with access to a  diverse expertise across data, strategy, creative, media, and technology all under one roof. We spoke to Tony Wazen, Chief Executive Officer Middle East of […]

Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement that Alex will leave office end of May. “Alex has played a critical role in the development, growth and success of Publicis Media in the region. He is leaving to start […]

Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the new network deepens its presence in Australia, Canada, China, Germany, India, Italy, MENA, Mexico, Poland, Russia, Singapore and Spain, as well as other markets around the world. The change comes as […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

OMD has won the global media mandate for Mercedes as part of a global review, report industry sources. In the region, OMD works with another automotive client i.e. Nissan, and it is unclear at this point how the new global appointment will play out in the region. At the time of writing this, neither of […]

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

The one executive who has persistently stood out as the likely successor to Martin Sorrell at WPP, Mark Read, is set to officially take the helm. Read is expected to be named as CEO of the world’s largest advertising firm as early as next week, according to multiple company insiders who asked not to be […]

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the challenges you have faced because of being a woman? The transition to a working mother has been one of the greatest challenges to date. Prior to children, I had total control […]

On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering in a new era of creativity and innovation,” it said in a press statement. Marcel was announced almost a year earlier in June 2016. Speaking at its launch in Paris, Arthur […]

In June 2017, Publicis Groupe announced that it won’t be participating in events and awards until July 1, 2018. In this year, it would focus on the development of Marcel, which it announced on May 24. Yet, we see the Groupe’s agencies winning some awards. Publicis Groupe clarifies in a statement that these entries have […]

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for incumbent WPP. The client is none other than Ford, which is currently with WPP’s Global Team Blue (GTB). The account has been under strain for months as the automaker began re-evaluating […]

Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention. Radisson has worked with Accenture Interactive previously to create a chatbot for the meetings and event planners. This new appointment will […]

Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his most recent role in 2016. Who better than a former data analyst and statistician to now lead the ROI agency as its global brand president? We caught up with Bonori to […]

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the most notable changes is a new yet-to-be-named multiagency agency led by Publicis Groupe and covering all of P&G’s North American fabric-care business. That business alone accounts for […]

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce […]

Following a competitive pitch process, Abu Dhabi-based F&B company Agthia Group’s Al Ain Water has appointed Leo Burnett MEA as its creative agency. The agreement is effective from Q4 2018 and extends to the other water brands, Al Bayan and Alpin, and covers digital, outdoor and print advertising, in addition to social media. The agreement […]

Publicis Groupe has announced a simplified structure and new leadership positions for its media arm, Publicis Media. “We are driven to get to the future first. Publicis Media is a fresh opportunity to simplify our organization, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of […]

The French advertising and PR firm announced, on October 29, the acquisition of RUN, a real-time data management and multi-channel programmatic buying platform. Headquartered in New York City, and with mobile capabilities that enable marketers to execute data-driven campaigns, RUN currently operates and reaches 50 countries. The company will retain its name, management team and […]

  Publicis Groupe is back on track with its digital acquisitions only months after its failed merger with rival Omnicom, and it’s going big. The French holding company said Monday morning that it has inked a deal to acquire Boston-based digital network Sapient Corp for $3.7 billion in an all-cash transaction at $25 per share. The […]

  While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group extended Levy’s tenure until early that same year, an official press statement by Publicis on September 16 leads to no conclusion of the sort. The statement, announcing “strategic directions for 2018”, […]

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]