Search Results for : Publicis Groupe

Following a competitive pitch process, Abu Dhabi-based F&B company Agthia Group’s Al Ain Water has appointed Leo Burnett MEA as its creative agency. The agreement is effective from Q4 2018 and extends to the other water brands, Al Bayan and Alpin, and covers digital, outdoor and print advertising, in addition to social media. The agreement […]

In June 2017, Publicis Groupe announced that it won’t be participating in events and awards until July 1, 2018. In this year, it would focus on the development of Marcel, which it announced on May 24. Yet, we see the Groupe’s agencies winning some awards. Publicis Groupe clarifies in a statement that these entries have […]

Publicis Groupe has announced a simplified structure and new leadership positions for its media arm, Publicis Media. “We are driven to get to the future first. Publicis Media is a fresh opportunity to simplify our organization, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of […]

The French advertising and PR firm announced, on October 29, the acquisition of RUN, a real-time data management and multi-channel programmatic buying platform. Headquartered in New York City, and with mobile capabilities that enable marketers to execute data-driven campaigns, RUN currently operates and reaches 50 countries. The company will retain its name, management team and […]

  Publicis Groupe is back on track with its digital acquisitions only months after its failed merger with rival Omnicom, and it’s going big. The French holding company said Monday morning that it has inked a deal to acquire Boston-based digital network Sapient Corp for $3.7 billion in an all-cash transaction at $25 per share. The […]

  While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group extended Levy’s tenure until early that same year, an official press statement by Publicis on September 16 leads to no conclusion of the sort. The statement, announcing “strategic directions for 2018”, […]

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]