Win follows a competitive pitch process taking place over several months.
As lead Creative Agency Partner, Publicis Middle East will work closely with Pizza Hut on its market strategy, creative communication campaigns, and positioning of the brand and product across the Middle East.
Beverley D’Cruz, Chief Brand Officer for Pizza Hut, said in a statement, “We’ve excited to partner with Publicis to take Pizza Hut into the next chapter of its growth. Their innovation and digital-first thinking stood out during the pitch process, and they left us in no doubt that they will be a passionate partner agency to retain our leadership status in the Middle East as we look to elevate our relevance and distinctiveness in the region.”
Of the account win, Rafael Augusto, Chief Creative Officer for Publicis Middle East, said, “We’re excited to be working with such a fun and innovation-led brand. Through disruptive creative and memorable consumer engagements, we’re looking forward to elevating the overall Pizza Hut experience.”
Maya Khammar, Business Lead for Publicis Middle East added, “Pizza Hut is a classic favorite and a much-loved brand in the region. We are excited, and privileged, to be working on this dynamic brand, and are looking forward to the opportunity to partner in this exciting new chapter of growth to help Pizza Hut on their promise to deliver more.”