Publicis Kicks off 2024 with the One-to-One Wishes, Powered by AI
The Groupe created 100,000 personal ‘thank you’ films for every member of its team.
Publicis Groupe began 2024 by extending its appreciation to all its employees, creating 100,000 'thank you' videos for every member of the Publicis team.
In a first-of-its-kind experiment in pushing the boundaries of AI video, storytelling, and personalization at scale, Chairman and CEO of Publicis Groupe, Arthur Sadoun's usual New Year’s message to the group took an unusual turn when he was joined by his AI twin, the AI Directoire+ and AI Maurice.
Through their platform, Marcel, which gathers and connects information about Publicis employees, all individuals working for the organization (and those who have contributed to its growth) have received a personalized thank-you message that is relevant to their interests and passions. Those featured in the example videos shared below (Carla, Dave, Agathe, Nigel, and even Maurice) seem to have picked some surprising new skills.
To see how the One-to-One Wishes match the right language, the right leader, and the right interests, of the right person across 100,000 films, here are five examples:
Watch Carla & Arthur thank Eva, a sport-loving Groupe Managing partner living in Austria. Click here.
Watch Maurice and Arthur thank Gabi, an adventure-seeking Business Lead from Sao Paulo. Click here.
Watch Nigel and Arthur thank Youri, a Publicis Sapient designer originally from Seoul, who is inspired by dance, gymnastics, and the arts. Click here.
Watch Agathe and Arthur thank Laure, a multi-lingual People Experience Director based in Paris, with a passion for video games, and the great outdoors. Click here.
Watch Dave and Arthur thank Tony, an EVP at Publicis Media, living in Canada, who loves travel, water sports, and parkour. Click here.
