Search Results for : Media Agency

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

The Journey, a video series created by digital media agency, Socialize and automotive brand Volkswagen combats the unrelatable and inauthentic portrayal of success stories online by featuring a diverse range of speakers who share their stories and reveal about the difficult hurdles one actually faces on their journey towards success. The trio behind the campaign includes Rhia Samuel- Senior […]

OMD, a global media network that is a part of the Omnicom Media Group secured a trifecta of first place wins including- the title of Global Media Agency of the year for the second consecutive year by Adweek, a leading advertising industry publication.  The accolade marks the sixth time, that OMD has been named the publication’s […]

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

Tony Bourached is announced as the new CEO of Mindshare MENA, as of October 1st, 2019. Bourached is the current Regional Digital Director for Mindshare. His marketing career started back in the UK before he joined Mindshare Saudi Arabia in 2010 as Head of Digital. During his time in Saudi Arabia, he was tasked to establish the first fully dedicated digital department within […]

By Ethan Jakob Craft After a trial run in Canada that’s been ongoing since May, Instagram announced on July 17 that it would be hiding publicly visible likes from users in six additional countries—Australia, Brazil, Ireland, Italy, Japan and New Zealand—in the name of shifting away from the app’s emphasis on popularity. And while its […]

By Shavari Alape  UM, the marketing and media agency network of IPG Mediabrands, announced the launch of Remix Culture, the first culturally focused iteration of its annual Wave X study that tracks social and digital media usage in 81 countries.  The study concludes that resist, retrograde, reglocalize, and recreate are the four major trends that […]

By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in the media ecosystem. Never before in the history of marketing and advertising have clients and brands been as overwhelmed with new ways to connect with consumers. And while this […]

By Mohamed Itani Let’s face it, some of you must have thought of or desired at some stage to manage your media in-house. Well, if you go by the saying “if you want something done right, do it yourself” then you must have actually gone beyond the simple thought of in-housing. Well, it also appears […]

In light of Havas Village Dubai’s September launch, Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, stopped in for a chat with Communicate. Having just opened the doors to the 35th Havas Village recently in Manchester, UK, Benett looks back at the Havas Together Strategy that was conceived in January 2014. He […]

MediaCom announces their selection as the agency of record for Magrabi Group throughout MENA. The company is in the middle of rebranding and expansion efforts. MediaCom has been appointed to handle their research, strategy, media planning and media investment. Magrabi Optical has a network of over 250 stores in 9 countries alongside a significant number of philanthropic […]

A flurry of media companies are evaluating or changing their media agency relationships as they grapple with digital’s increasing influence over TV budgets and content. Four media organizations have shifted, or are currently considering a change in their media agency relationships:FX Networks has consolidated its business with Publicis Groupe’s Zenith, dropping smaller incumbent MediaStorm; Al Jazeera has […]