MediaCom announces their selection as the agency of record for Magrabi Group throughout MENA. The company is in the middle of rebranding and expansion efforts. MediaCom has been appointed to handle their research, strategy, media planning and media investment. Magrabi Optical has a network of over 250 stores in 9 countries alongside a significant number of philanthropic projects across Africa and The Middle East.

As explained in a press statement, Amin El-Maghraby, Magrabi CEO, says the decision was straightforward. “We needed a media agency of scale, to complement the sophisticated calibre of advisors, in our ecosystem. It is clear that MediaCom understands the importance of maximizing the reach of our media spend, while actively proposing innovative solutions, along the way. Their ability to deliver high quality regional research and articulate an informed view on the retail category, also proved a deciding factor. As with all our advisors, we are looking forward to leveraging this partnership, well into the future.”

Nick Barron, CEO fromMediaCom MENA says in a press statement, “we are especially excited to be working with the Magrabi Group. Their combination of retail, product and brand excellence alongside their unique vision of working towards a world without unnecessary blindness, makes us particularly proud to be their partner as part of a groundbreaking team of international agencies and individuals working for a better tomorrow.”