Search Results for : Mark Read

In the latest in a wave of changes at the world’s largest holding company, WPP is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The news of the change comes two months after WPP announced the merger of legacy shop Y&R with VML. WPP’s new CEO Mark Read announced the news in a […]

WPP is officially merging Y&R and VML. VML global chief executive officer Jon Cook will lead the new agency, which will be called by an alphabet soup of letters: VMLY&R. WPP says the shop will be a “contemporary, fully integrated digital and creative offering to clients on a global scale.” David Sable, former global CEO […]

When asked what his biggest takeaway was after attending Burning Man earlier this year, Martin Sorrell had a ready response: “The importance of creative destruction and renewal.” A photo of the iconic Burning Man graced the first page on the prospectus of Sorrell’s new venture, S4 Capital. And to be sure, Sorrell himself has been […]

The one executive who has persistently stood out as the likely successor to Martin Sorrell at WPP, Mark Read, is set to officially take the helm. Read is expected to be named as CEO of the world’s largest advertising firm as early as next week, according to multiple company insiders who asked not to be […]

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers. Read had been floated in past years as a possible successor to WPP’s iconic leader, […]

The review comes at a particularly bad time for WPP, which has been operating without a CEO since Martin Sorrell stepped down earlier this month. Since then, questions about the holding company’s future have swirled. Sorrell was known as being extremely hands-on with WPP’s clients. Though clients have been outwardly quiet about their thoughts on […]

Martin Sorrell stepped down as CEO of WPP following an internal investigation into misconduct, ending a 33-year career at the world’s largest agency holding company. The company announced that WPP Chairman Roberto Quarta would take over as executive chairman until a new CEO is appointed. Mark Read, CEO at Wunderman and WPP Digital, and Andrew […]

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might be to […]

  WPP Digital , the digital investment arm of WPP, has announced a global partnership with content marketing platform Percolate, one that will enable WPP companies to create streamlined and engaging content on behalf of their clients. The deal also includes a strategic investment by which WPP Digital will help Percolate expand its business both […]