WPP Digital , the digital investment arm of WPP, has announced a global partnership with content marketing platform Percolate, one that will enable WPP companies to create streamlined and engaging content on behalf of their clients.
The deal also includes a strategic investment by which WPP Digital will help Percolate expand its business both in the United States and throughout the rest of the world.
“As the demand by marketers for content explodes with the growth of the social, mobile and video platforms such as Facebook, Twitter and YouTube, an integrated technology platform must become a more central part of the marketing process,” said Mark Read, CEO of WPP Digital. “What we see in Percolate is a platform that can help our clients and agencies create, manage and distribute content across these channels much more effectively.”
As content continues to take a more central role in marketing, this partnership pulls from` the strengths of both companies as leaders in the space. Percolate’s unique approach to marketing technology was purpose-built to help brands and agencies manage the entire marketing process in a single suite of web and mobile tools, with content at their core.
“Trends like social and mobile are transforming what customers expect and need from brand interactions. I’m excited to have Percolate and WPP work together to help companies tackle these ever-evolving challenges,” said Noah Brier, CEO and co-founder of Percolate. “Our platform is working to change what it means to be a marketer and this partnership will continue to expand our efforts in doing so.”