Search Results for : Integral Ad Science

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]

By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable and strategic in the way they stimulate business growth. Marketing is increasingly viewed at the board level as an investment rather than an expense; the quantifiable return being expressed in better […]

Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company, the partnerships will “enable marketers to measure the reach of their video ad campaigns”. Twitter’s partnership with MOAT has already been rolled out in the MENA region. Speaking to Communicate, Walid […]

Marketers will soon have more options at their disposal when advertising on YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify and Integral Ad Science to assure marketers that their budgets won’t wind up paying for ads on violent, offensive or otherwise unsavory content. YouTube parent Google said it will work with […]

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant player fall. In some cases, the critics even benefit. That’s just part of the YouTube pile-on ever since major advertisers started freezing their spending on the video site because […]

Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of partnerships with third-party ad tech companies, promising better quality data. Facebook said it was trying to give marketers a more accurate grasp of how ads on the social network […]

Performance marketing technology company, Criteo, has announced a worldwide partnership with Integral Ad Science, one of the leaders in quantifying digital media quality. The deal enables Criteo to continue to ensure top inventory quality and guarantees that strict brand safety requirements are met therefore helping marketers to protect their brand and maximize ROI. By teaming […]

To improve media inventory and campaign quality, Havas Media Group announces the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive approach to data. Dominique Delport, Global Managing Director of Havas Media Group explains in a press statement, “Confidence in data quality is a critical issue for our industry. The scale of fraudulent […]