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Search Results for : Impact Bbdo

Industry
April 11, 2019 Social Campaign: Sense of Belonging

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The Second interview is with Divya Ariga, who designed a campaign to empower blue-collar labour in the UAE. […]

People
January 21, 2019 FleishmanHillard Middle East joins Impact BBDO MENA group

[L to R: Lucy O’Brien, Dani Richa and Fouad Bou Mansour] FleishmanHillard Middle East has become part of the Impact BBDO MENA group of companies, which has been operating across the Middle East and North Africa region for more than 45 years. Both, FleishmanHillard Middle East and Impact BBDO MENA, are part of the Omnicom […]

Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
May 30, 2018 This company’s rebrand means more good news for working women

In 2016, talent and recruitment group MCG Group launched a subsidiary recruitment consultancy, Hopscotch, to bring together professional women who prefer flexible working options and companies looking for quality, shorter term hires. The firm is headed by Helen McGuire, MCG Group CEO Justin McGuire’s wife, who is the former head of digital content at Impact […]

Industry
October 16, 2017 Mint MENA: An ex-ad man and ex-production queen’s brainchild

Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the TV producer resources from agencies to cut their overheads and drive efficiencies from a central pool of producers serving multiple agencies. With Dolly Saidy at the helm, the agency quickly transformed, over the next four years, from mere production […]

Industry
November 22, 2016 IAA UAE Chapter announces the new elected board of directors for 2016-18 term.

The UAE Chapter of the International Advertising Association (IAA) held elections for a new board of directors at their premises in Dubai Media City on 15th November 2016. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the International […]

Industry
November 11, 2016 BBDO Group launches marketing and sales consultancy Batten & Company in MENA

L to R: Steffen Thiel, associate director; Joumana Salem, partner; Dani Richa – CEO and Chairman MEAP; Oussama Gholmieh, director and Udo Klein-Bölting, CEO and managing partner Started in Germany in 2000, Batten & Company is the marketing and sales consultancy of the BBDO Network that is now setting up its Dubai office to cater to […]

Industry
July 25, 2016 Get excited

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri. He not only seems unperturbed by the varied challenges the region is facing, but, more strikingly, he continues to be optimistic – even enthusiastic. We catch up with him to find […]

Industry
July 24, 2016 It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Industry
June 28, 2016 Impact BBDO and Google team up

Impact BBDO has teamed up with Google to create “smarter and more compelling commercial content,” says the agency in a press statement. As part of a longer term and global view, the agency network believes that the nature of the relationship with Google goes well beyond a simple collaboration: “It’s a perfect alliance, marrying the […]

Industry
April 23, 2016 Abu Dhabi Commercial Bank (ADCB) appoints Impact BBDO

Abu Dhabi Commercial Bank (ADCB) has appointed Impact BBDO as its creative agency following a competitive pitch. The agency will work with the bank to elevate its position further and support its drive to be the leading bank in the UAE. This new appointment makes ADCB the financial partner for Impact BBDO. Dani Richa, chairman […]

Industry
April 13, 2016 Emirates assigns creative duties to Leo Burnett

Following a creative pitch, Emirates Airline has appointed Leo Burnett as its full-service advertising agency in the Gulf, Middle East and North Africa. The account was previously managed by Impact BBDO and several regional agencies including the incumbent and FP7 participated in the pitch process. The partnership between Emirates Airline and Leo Burnett Dubai will […]

Industry
April 07, 2016 Recruitment consultancy, Hopscotch, creates new opportunities for women

MCG Group has launched a subsidiary recruitment consultancy, Hopscotch, to bring together professional women who prefer flexible working options and companies looking for quality, shorter term hires. The brainchild of Helen McGuire and CEO of MCG Group of Companies, Justin McGuire, the company will work with professional women and the communications and administration/finance sectors to […]

Industry
January 26, 2016 10 divorces of 2015

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

Industry
December 21, 2015 Good, better, best

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking. We’re far from assuming that awards are all it takes to achieve success, but we can’t deny that they do play a role in achieving it. The list is based on a tally […]

Industry
August 12, 2015 IPA launches Foundation Certificate in MENA

The Institute of Practitioners in Advertising (IPA) is launching its award-winning IPA Foundation Certificate, across the MENA region this week, supported by a press campaign from Impact BBDO Dubai. The IPA’s Foundation Certificate is an internationally recognized, award-winning qualification that arms delegates with less than two years experience with the knowledge to perform their roles […]

Industry
July 28, 2015 Freedom call

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

Industry
June 07, 2015 Hall & Partners launches in MENA

In late April, Omnicom announced the launch of its research agency, Hall & Partners, in the MENA region. Caroline Frankum, who was H&P’s managing partner in London, will be the CEO for EMEA while Ziad Skaff will head operations as managing director. Skaff previously spent eight years as regional executive director of research and insights […]

Industry
March 18, 2015 Playing it by year

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Industry
December 28, 2014 May the best agency win

It’s that time of the year again; no, not the time for new resolutions and old regrets – at least, not in print – but the time for Communicate to unveil its list of the top creative and media agencies of the year, based on the most awarded campaigns of 2014.  The list is based on a […]

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