The agency welcomes a batch of copywriters.
Impact BBDO has announced the joining of three talents to its lines of copywriters: two English copywriters, Archie Singh and Jarrad Pitts, and an Arabic copywriter, Maher Dahdouh.
One of the talents, Archie Singh, took her dad’s family name, which traditionally in some parts of India is not a custom. She comes from a doctor's family so decided not to be a doctor; hated numbers so decided to be a banker; is tachophobic (speed phobia) so drives a sports car; her aversion to sweets made her a professional baker. Meet Impact BBDO’s senior copywriter, clearly a non-conformist. For a change, the least dramatic thing in her life so far has been winning a gold medal in English Literature and an MBA (Marketing) out of sheer love for literature and storytelling.
Jarrad Pitts is a creation of South Africa. Before advertising, he was an anthropologist, screenwriter, kickboxer, waiter, babysitter, and a slightly above-average cartwheeler. Currently, he’s completing a degree in psychology and counseling focusing on human development. He, however, loves advertising because it feels like you’re doing all of these at once… with a deadline… and feedback. His team and client’s work has been awarded at Dubai Lynx, Clios, Cannes, D&AD, and AdStars, among other award shows. He thoroughly enjoys a challenge and speaking in the third person… despite colleague disapproval. As you read this, this senior copywriter stares dramatically into the distance, awaiting his next idea.
Maher Dahdouh was 6 months old when he first used words to convince people to feed him. It worked. He became a fat baby. 30 years later, little has changed. He's still using words to convince people of things as an Arabic copywriter at Impact BBDO. Between the talkative fat baby phase and the BBDO copywriter phase (who lost his baby fat, in case you were wondering), he graduated from the Academie Libanaise des Beaux Arts with a master’s degree in graphic arts and advertising in 2015, and started his career in a multinational based in Beirut, working as a copywriter for a variety of markets and industries, including and not limited to FMCG, automotive, healthcare, banking, F&B, and advocacy. Along the way his work picked up metal from regional and international award shows including and not limited to Cannes Lions, D&AD, Dubai Lynx, MENA Effies. In his 7 years as a copywriter, he learned that his job mostly consists of asking as many whys as possible to come up with the simplest yet most impactful how.