Search Results for : Horizon Holdings

By Sharvari Alape Having started his journey 25 years ago with Horizon FCB, Mazen Jawad is the president of Horizon Holdings that is home for five agencies. He moves around his office with ease and familiarity as he reminisces, “I used to love watching commercials more than going to the beach with my family. I […]

California Garden has awarded its strategic and creative duties to Horizon FCB Dubai. The agency will be responsible for the repositioning and launch of the brand and its range under its new brand platform. This includes brand strategy, the brand relaunch as well as the marketer’s portfolio of food products within this year’s calendar. Mazen […]

Horizon Holdings has launched Lord & Thomas, an IPG agency that specializes in visual effects, motion graphics and editing, in the MENA region. Through its team of production experts and creative strategists, the new agency will offer clients integrated content solutions. “The sharp increase of online video content being published can be directly correlated to […]

Rafic Saadeh, Chairman and CEO, Horizon Holdings, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? From a business point of view, the best thing would be for 2016 to become a replica of […]

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]