Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.
Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]
By Nisha Patel, Head of Xaxis MENA talks about the need to keep the topic of gender diversity an ongoing conversation and not just during a special occasion. The value of gender equality in businesses is proven, with inclusive companies reporting 19% higher innovation revenue than others. However, despite its benefits, this issue is too often only […]
With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond. Trend 1 – Most of the […]
WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to lead the regional office. Jabbour has held several positions in the MENA region since 2005, including being CEO of Starcom MENA. More recently, he served as executive vice president and managing […]