With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.
Trend 1 – Most of the online channels have overtaken their offline counterparts
Trend 2 – Competition heats up in the online video space
Trend 3 – The emergence of new tech and ad platforms is enabling brands and marketeers to communicate closely with the consumers
Trend 4 – Consumers become increasingly demanding of brands
Trend 5 – Ad-blocking and skippable video formats force brands to look at alternate options like content and influencers
Trend 6 – E-commerce continues to grow, driven primarily by the region’s youth