Search Results for : Etihad Airways

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

Ampersand, a global specialist marketing and talent consultancy, has been appointed by Etihad Airways to run and manage its first-ever marketing excellence academy. The appointment will see Ampersand develop and deliver a training curriculum on all aspects of marketing and communication to help the Etihad Airways marketing team build on their existing skills. The bespoke […]

Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report. The report highlights that 61% of all those surveyed believe the responsibility for educating the public about AI should be shared. The report, ‘Artificial Intelligence & Communications, The Fads. The Fears. […]

Etihad Airways, the national airline of the United Arab Emirates, has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline via the popular messaging app. READ: Online video viewing to exceed this much in 2018  The new service, which is the latest element of Etihad Airways’ digital strategy, will provide an enhanced […]

UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.” The publisher also plans to open an office in Abu Dhabi, where the airline is based, and said it was not concerned about the impact of falling advertising revenues in the […]

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

The UAE’s airlines, Etihad and Emirates, signed on Nicole Kidman and Jennifer Aniston, respectively, as their brand ambassadors earlier this year. Kidman faced a fair amount of backlash from the Association of Professional Flight Attendants (APFA) for being associated with Etihad, which has allegedly discriminated against its female flight attendants, especially considering that she has […]

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and […]

National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new responsibilities will include driving creative and strategy across all digital and social channels, in addition to support with performance-based marketing, analytics and reporting. Digital specialists, The Barbarian Group, that work within […]

Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have announced that Starcom, part of Starcom Mediavest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks. Starcom was selected by EAP to deliver scaled benefits by […]

Social media display hub, TINT is looking to build its regional business with a recruitment drive to meet the high demand from local brands following its launch at Gitex. Etihad Airways, Dubai Electricity and Water Authority (DEWA), Ferrari World, Dubai Mall, Dubai Lynx and Dubai International Parachuting Championship (DIPC) are all brands that have already […]

Based on social insights tool, Social Bakers, we compile our monthly roundup of the hottest brands on social media in the month that has gone by. In December 2014, the e-commerce industry led the roost with the beauty industry coming in at fifth spot. Unsurprisingly, e-commerce in the MENA has been growing at a rapid […]

  In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, according to the Arab Social Media Report. The regional average for Facebook penetration jumped to 21.5 percent for the same period, up […]

  Yas Marina Circuit has announced the launch of its new YasHUB smartphone and tablet app. The app was developed to provide the latest news and information during the build up to the 2014 Formula 1 Etihad Airways Abu Dhabi Grand Prix, and a seamless end-user experience for visitors to the circuit on race weekend. […]

  Football is not just a passion, but also big business in the Middle East region – with cash-rich Gulf states investing serious money in a bid to enhance their countries’ brands globally. According to Deloitte, seven out of 20 top football clubs in the world by revenue are sponsored by Middle Eastern airlines, including AC Milan (Emirates Airline) and Manchester City […]

  Passengers on board Etihad Airways, the national airline of the UAE, can enjoy every FIFA World Cup football match ‘live’ on all of the air carrier’s long haul aircraft during the month long tournament, said the airline in a statement today. All 64 games will be transmitted live at 30,000 feet on the airline’s […]