Passengers on board Etihad Airways, the national airline of the UAE, can enjoy every FIFA World Cup football match ‘live’ on all of the air carrier’s long haul aircraft during the month long tournament, said the airline in a statement today.
All 64 games will be transmitted live at 30,000 feet on the airline’s planes by IMG Media, using Etihad Airways’ interactive inflight entertainment system, E-box, which powered by Panasonic technology.
The E-box screens are installed in seats for every class of cabin – first, business and economy.
The World Cup kicks off today (Thursday 12 June) with host nation Brazil taking on Croatia in Sao Paulo. The final will be played on Sunday 13 July in Rio de Janeiro, when the global television audience for this single match alone is estimated to reach more than one billion people.
Peter Baumgartner, chief commercial officer at Etihad Airways, said in the statement: “The FIFA World Cup is the biggest and most exciting sporting event in the world and I’m delighted that all of our guests will be able to watch every match while they fly with us on their long-haul business or holiday flights. I hope that they sit back, relax and enjoy the great football action.”
Etihad Airways’ non-stop daily flights from Abu Dhabi to Sao Paulo have been in operation since June and there has been great demand from British, Dutch and Belgian expatriates living in the UAE capital and connecting markets because their national teams play matches in the Brazilian city in the next two weeks.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]