Social media display hub, TINT is looking to build its regional business with a recruitment drive to meet the high demand from local brands following its launch at Gitex.
Etihad Airways, Dubai Electricity and Water Authority (DEWA), Ferrari World, Dubai Mall, Dubai Lynx and Dubai International Parachuting Championship (DIPC) are all brands that have already utilised TINT technology to collect and curate social media content, causing the Silicon Valley start-up to grow its team after only three months of operation in the region.
Tim Sae Koo, CEO, TINT says in a press statement: “For the past few years, the region has been widely recognised as one of the most socially active environments in the world. However the recent interest in our technology, especially from the UAE, has surpassed our expectations. Social media displays are now being used around Dubai and Abu Dhabi to reflect a customer’s experience with the brand. As a consequence our clients are reporting back a tremendous level of effectiveness, in terms of engagement and social media impressions”.
For instance, Dubai Mall has used TINT to power its largest jumbotron with curated content that includes native advertising. Elsewhere DIPC ensured visitors to the parachuting championships shared their good times via a dedicated hashtag that was subsequently collated by TINT on digital out-of-home (DooH) screens around the venue.
TINT is now keen to build upon the initial interest and educate more brands and advertising agencies on the platforms capability to enhance any social media strategy with a deeper level of integration and e-commerce solutions.
Brandon Ancier, director of growth at TINT adds: “The Middle Eastern market for TINT is expanding rapidly as organizations look to socially engage and bring an innovative platform to their business. We have been given a taste of the potential that resides in the Middle East and to further support and drive the business in the region more locally, we are keen to find the right team who have an entrepreneurial spirit and enduring energy necessary to tap into the wealth of opportunities”.
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