Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Dentsu Aegis

Industry
June 29, 2020 Feeling Some Techlove

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

Industry
March 18, 2020 What Does China’s Revised Adspend Forecast Mean For Others?

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken a toll on the country’s economy. The two-month-long pandemic forced businesses to halt operations and residents to remain indoors, causing a stint in the country’s economic growth. This also […]

Industry
March 08, 2020 IAB urges industry-wide participation in digital initiative

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]

Culture
September 19, 2019 Why Egypt Tourism Needs Isobar?

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB) earlier this month. According to a press statement, Isobar will be driving digital strength and brand loyalty through a  digital media strategy across seventeen key markets including the GCC, […]

People
March 07, 2019 Isobar MENA appoints Ziad Ghorayeb as regional MD

Isobar MENA, part of Dentsu Aegis Network, has made a significant leadership change that will see Ziad Ghorayeb taking over as regional MD of Isobar MENA as Karim Khalifa steps down from his role as CEO of Digital Republic – the agency he founded before it was acquired by the group in 2016 – and […]

Industry
October 11, 2018 5 reasons why GSK consolidated global account with Publicis

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

Industry
October 08, 2018 JUST IN: Carat appointed for Dubai Parks & Resorts’ media duties

Following a competitive pitch process, Carat Dubai has been awarded the media responsibilities Dubai Parks and Resorts. The account was previously managed by Omnicom’s PHD since 2015. With a mandate to build brand equity of Dubai Parks and Resorts as a go-to leisure and entertainment experience, Carat will target residents of and visitors to Dubai […]

Industry
June 29, 2018 Dentsu Aegis Network expands in MENA with Merkle launch

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as Merkle Computer Systems in 1971 as part of Merkle Press. In 1998, it was acquired by entrepreneur David Williams who is the Chairman and CEO of the company today. In 2016, […]

Industry
June 22, 2018 Cannes is “back to business”: The Diet Coke edition

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera isn’t only a sunny place for shady people.” While still hilarious in 2018, there was significantly less shadiness – both in conference-goer behavior and as a reprieve from the blazing sun […]

Industry
June 09, 2018 Which agency is in the driving seat for this $4.1 billion global client?

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for incumbent WPP. The client is none other than Ford, which is currently with WPP’s Global Team Blue (GTB). The account has been under strain for months as the automaker began re-evaluating […]

Industry
March 11, 2018 Twitter tests integration with outside buying platforms

Credit: Illustration by Mary Ellen Forte Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect […]

Industry
July 04, 2017 iProspect MENA appointed as digital performance agency for Atlantis, The Palm

iProspect, the Dentsu Aegis Network digital performance agency, has been awarded the SEO, content and SEM duties for Atlantis, The Palm following a competitive pitch process. The agency will launch and execute a new performance-driven approach for the brand, targeting local, GCC and international markets. Ravini Perera, senior vice-president of sales, marketing and PR at […]

Industry
June 07, 2017 Digital Republic Linked by Isobar appointed as digital creative agency for RAK Tourism Development Authority

Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA). The agency will create and execute a number of digital and social marketing campaigns for the tourism […]

People
May 09, 2017 Michael Nederlof to leave in September as CEO of Dentsu Aegis Network MENA

According to a statement by the company, Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017 to pursue a new opportunity within the network outside of the region. Nederlof will continue in his current role as CEO until then, and his replacement will […]

Industry
April 23, 2017 10 minutes with Carat’s global president

Global President of Carat and Festival of Media MENA 2017 speaker Will Swayne shares his thoughts about the changing world of agencies and technology with Communicate. What does global success look like for Carat over the next year? Maintaining the momentum that we have across the network, winning and retaining clients as well equipping the network […]

Industry
March 27, 2017 Dentsu Aegis expands to Oman through Media 21 partnership

Dentsu Aegis Network MENA has partnered with Media 21 (M21) in Oman with the latter becoming the exclusive partner of Densu Aegis in the country, responsible for all communications services including media planning and buying, creative, digital and social media, events and media production for Dentsu Aegis Network clients in Oman going forward. The partnership […]

Industry
February 19, 2017 What Datum Graph does

A programmer by education, practice and, most importantly, passion, Ziad Jammal has put his years of coding experience into his business venture, Datum Graph. After a stint at IBM, he joined Omnicom Media Group (OMG) in 2006 to help it build software capabilities for its business intelligence practices. After three years with the group, he […]

Industry
January 05, 2017 Carat wins global media strategy, planning and buying business for Standard Chartered Bank

Following a multi-agency pitch process, Dentsu Aegis Network’s Carat has won the global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore across more than 60 markets, including the Middle East and North Africa. Sean O’Brien CEO Carat APAC, says in a statement, “We are very pleased to start […]

Industry
January 05, 2017 Digital Republic linked by Isobar to collaborate with Uber Egypt

Dentsu Aegis Network’s digital creative agency, Digital Republic Linked by Isobar, has been appointed by Uber Egypt to for content marketing and ad-tech solutions. The agency will develop and manage online content and social media services as well as collaborate on supporting Uber Egypt with ad-tech solutions to help promote the service in that market. […]

Industry
December 15, 2016 iProspect launches in Saudi Arabia

Dentsu Aegis Network’s digital performance agency iProspect has launched a new operation in Saudi Arabia, which will be headquartered in Jeddah and supported by staff from Dentsu Aegis’ second Saudi office in Riyadh and the iProspect Hub office in Dubai. iProspect will introduce a complete suite of digital marketing services to the Saudi market, including […]

Industry
May 27, 2015 Dentsu Aegis Network acquires John Brown Media

Dentsu Aegis Network has acquired branded content agency, John Brown Media. Dentsu Aegis Network says that John Brown Media’s rich depth of experience in creating and publishing content will enhance its existing content capabilities, creating a highly differentiated and innovative integrated content offering for its clients globally. Established in 1987, John Brown Media is headquartered […]

Industry
May 11, 2015 Dentsu Aegis Network formalizes partnership in Iran

Dentsu Aegis Network has announced a new partnership with International Communications Agency (ICA) in Iran. The two agencies began working together in January 2015 and have now officially formed their first partnership, Carat-ICA. With offices based in Tehran, Carat-ICA will take full responsibility for the media planning and buying requirements of Carat and other Dentsu […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me