Search Results for : Dentsu Aegis

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken a toll on the country’s economy. The two-month-long pandemic forced businesses to halt operations and residents to remain indoors, causing a stint in the country’s economic growth. This also […]

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB) earlier this month. According to a press statement, Isobar will be driving digital strength and brand loyalty through a  digital media strategy across seventeen key markets including the GCC, […]

Isobar MENA, part of Dentsu Aegis Network, has made a significant leadership change that will see Ziad Ghorayeb taking over as regional MD of Isobar MENA as Karim Khalifa steps down from his role as CEO of Digital Republic – the agency he founded before it was acquired by the group in 2016 – and […]

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

Following a competitive pitch process, Carat Dubai has been awarded the media responsibilities Dubai Parks and Resorts. The account was previously managed by Omnicom’s PHD since 2015. With a mandate to build brand equity of Dubai Parks and Resorts as a go-to leisure and entertainment experience, Carat will target residents of and visitors to Dubai […]

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as Merkle Computer Systems in 1971 as part of Merkle Press. In 1998, it was acquired by entrepreneur David Williams who is the Chairman and CEO of the company today. In 2016, […]

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera isn’t only a sunny place for shady people.” While still hilarious in 2018, there was significantly less shadiness – both in conference-goer behavior and as a reprieve from the blazing sun […]

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for incumbent WPP. The client is none other than Ford, which is currently with WPP’s Global Team Blue (GTB). The account has been under strain for months as the automaker began re-evaluating […]

Credit: Illustration by Mary Ellen Forte Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect […]

iProspect, the Dentsu Aegis Network digital performance agency, has been awarded the SEO, content and SEM duties for Atlantis, The Palm following a competitive pitch process. The agency will launch and execute a new performance-driven approach for the brand, targeting local, GCC and international markets. Ravini Perera, senior vice-president of sales, marketing and PR at […]

Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA). The agency will create and execute a number of digital and social marketing campaigns for the tourism […]

According to a statement by the company, Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017 to pursue a new opportunity within the network outside of the region. Nederlof will continue in his current role as CEO until then, and his replacement will […]

Global President of Carat and Festival of Media MENA 2017 speaker Will Swayne shares his thoughts about the changing world of agencies and technology with Communicate. What does global success look like for Carat over the next year? Maintaining the momentum that we have across the network, winning and retaining clients as well equipping the network […]

Dentsu Aegis Network MENA has partnered with Media 21 (M21) in Oman with the latter becoming the exclusive partner of Densu Aegis in the country, responsible for all communications services including media planning and buying, creative, digital and social media, events and media production for Dentsu Aegis Network clients in Oman going forward. The partnership […]

A programmer by education, practice and, most importantly, passion, Ziad Jammal has put his years of coding experience into his business venture, Datum Graph. After a stint at IBM, he joined Omnicom Media Group (OMG) in 2006 to help it build software capabilities for its business intelligence practices. After three years with the group, he […]

Dentsu Aegis Network has announced a new partnership with International Communications Agency (ICA) in Iran. The two agencies began working together in January 2015 and have now officially formed their first partnership, Carat-ICA. With offices based in Tehran, Carat-ICA will take full responsibility for the media planning and buying requirements of Carat and other Dentsu […]