Dentsu Aegis Network’s digital creative agency, Digital Republic Linked by Isobar, has been appointed by Uber Egypt to for content marketing and ad-tech solutions. The agency will develop and manage online content and social media services as well as collaborate on supporting Uber Egypt with ad-tech solutions to help promote the service in that market.
Prior to the appointment, Uber Egypt had managed digital content creation in-house.
Uber soft-launched in Egypt in November 2014, followed by a full-fledged launch three months later in February 2015, in order to keep up with exponential growth in demand. The Egyptian customer base has now reached over two million people. Since the relationship began, Digital Republic linked by Isobar has already managed several digital campaigns for the brand, looking to leverage historic moments and events such as the Egypt vs Ghana World Cup qualifier football match, “Uberversary” and other topical flagship activities and events.
Abdelatif Waked, general manager at Uber Egypt, says in a press statement: “We were looking for an agency who could help manage our entire digital presence in Egypt from production and content creation to supporting us on ground activations as well as a partner to collaborate on potential ad-technology solutions. Digital Republic linked by Isobar showed us a commitment to doing things differently, with real creative thinking and insight driven content creation. We look forward to working together to help develop the Uber brand in this market.”
Karim Khalifa, founder and CEO at Digital Republic linked by Isobar, adds: “Uber has become such an iconic brand and is a clear representation of the changing times we live in. They need an online strategy to match their reputation. We are extremely excited to help them along their creative and digital journey in Egypt by developing relevant, timely content and solutions that will resonate with the Egyptian audience.”
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