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Search Results for : Deepa Vaidyanathan

Paid Partnerships: Driving Brand Credibility and Trust
LEAD with ABG
Transparency in Influencer Marketing
April 05, 2022
Paid Partnerships: Driving Brand Credibility and Trust
What Is the Future of the Influencer Marketing Industry?
LEAD with ABG
Transparency in Influencer Marketing
January 13, 2022
What Is the Future of the Influencer Marketing Industry?
What Are the Challenges to Transparency in the UAE?
LEAD with ABG
Transparency in Influencer Marketing
January 06, 2022
What Are the Challenges to Transparency in the UAE?
How Can Brands Get a Fair Deal when Working with Influencers?
LEAD with ABG
Transparency in Influencer Marketing
December 30, 2021
How Can Brands Get a Fair Deal when Working with Influencers?
How to Implement Transparency Best Practices the Right Way
LEAD with ABG
Transparency in Influencer Marketing
December 24, 2021
How to Implement Transparency Best Practices the Right Way
How Do Audiences React to Transparent Disclosures?
LEAD with ABG
Transparency in Influencer Marketing
December 16, 2021
How Do Audiences React to Transparent Disclosures?
How Does the Paid Partnership Tag Impact Influencer Marketing Campaigns?
LEAD with ABG
Transparency in Influencer Marketing
December 09, 2021
How Does the Paid Partnership Tag Impact Influencer Marketing Campaigns?
How Does Transparency Enable Consumers on Social Media?
LEAD with ABG
Transparency in Influencer Marketing
December 05, 2021
How Does Transparency Enable Consumers on Social Media?
What Role Can Influencers Play in Brand Building & Marketing?
LEAD with ABG
Transparency in Influencer Marketing
November 25, 2021
What Role Can Influencers Play in Brand Building & Marketing?
Video: Transparency In Influencer Marketing
MENA Effie Works
MENA Effie Thought-Leadership Program
July 04, 2021
Video: Transparency In Influencer Marketing
Video: Why Organizations With a Purpose Succeed in Tough Times
MENA Effie Works
MENA Effie Thought-Leadership Program
June 06, 2021
Video: Why Organizations With a Purpose Succeed in Tough Times
Learnings From Day One of the MENA Effie Thought-Leadership Program
MENA Effie Works
MENA Effie Thought-Leadership Program
May 18, 2021
Learnings From Day One of the MENA Effie Thought-Leadership Program
P&G's Deepa Vaidyanathan:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 02, 2021
P&G's Deepa Vaidyanathan: "The Pandemic Has Taught Us That You Can Do More With Less"
The Power To Do More – How Brands Are Building Platforms To Drive Equality
People
March 08, 2021
The Power To Do More – How Brands Are Building Platforms To Drive Equality
How Having a Purpose Changes the Way Brands Do Business Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]
What It Feels Like for a Girl Industry
July 09, 2020 What It Feels Like for a Girl

Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during these challenging times, is in line with the P&G’s focus on positioning itself as a force for good. Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, tells Communicate […]