What Are the Challenges to Transparency in the UAE?
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What Are the Challenges to Transparency in the UAE?

By Communicate StaffThu, Jan 06 2022
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The ABG's Lead initiative highlights the importance of transparency in influencer marketing.

What Are the Challenges to Transparency in the UAE?

We asked different industry players about the challenges around transparency they have been faced with in the UAE market.

Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East), and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing.

Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.

Read more information here.

RELATED TOPICS
Abg Asma El Fardy Deepa Vaidyanathan Influencer Marketing Influencers Karl Mapstone Lead With Abg Uae
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