How Does Transparency Enable Consumers on Social Media?
Brand Studio Transparency in Influencer Marketing
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How Does Transparency Enable Consumers on Social Media?

By Communicate StaffSun, Dec 05 2021
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The ABG's Lead initiative highlights the importance of transparency in influencer marketing.

How Does Transparency Enable Consumers on Social Media?

Today, influencers have a profound impact on consumers, introducing them to new brands, concepts, and products. So, how does transparency enable consumers on social media?

Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East) and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing.

Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.

Read more information here.

RELATED TOPICS
Abg Asma El Fardy Deepa Vaidyanathan Influencer Marketing Influencers Karl Mapstone Lead With Abg Uae
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