What Role Can Influencers Play in Brand Building & Marketing?
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What Role Can Influencers Play in Brand Building & Marketing?

By Communicate StaffThu, Nov 25 2021
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The ABG's Lead initiative highlights the importance of transparency in influencer marketing.

What Role Can Influencers Play in Brand Building & Marketing?

Influencer marketing has become ubiquitous in social media. So, what is the role of influencers in brand building & marketing?

Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East), and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing practices.

 

Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.

Read more information here.

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Abg Asma El Fardy Deepa Vaidyanathan Influencer Marketing Influencers Karl Mapstone Lead With Abg Uae
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