The ABG's Lead initiative highlights the importance of transparency in influencer marketing.
Across channels, an increasing number of influencers use the “Paid Partnership” feature, with brands also utilizing “Sponsored Posts” to reach a wider audience. These features increase transparency and eliminate any risks of confusion around disclosure or liabilities. But what is the impact of this paid partnership tag on influencer campaigns?
Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East), and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing.
Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.
Read more information here.