MENA Effie Thought-Leadership Program workshop discusses the benefits and challenges of adopting transparent influencer marketing.
On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world.
Influencer marketing has become ubiquitous in social media, but local UAE industry players often struggle to adhere to best practices in transparency around paid content. The Advertising Business Group (ABG) recently released a new charter and best practices guide on Influencer Marketing Transparency. In this session, Deepa Vaidyanathan, ABG member and Senior Communications Director at P&G, Karl Mapstone, Co-Founder & Head of Vamp Middle East and local Influencer and Psychologist- Asmaa Elfardy, discuss the benefits and challenges of adopting transparent influencer marketing.