Search Results for : Content Partnerships

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature. In the era of online streaming, content has become more diversified and region-specific. An increasing number of brands and production houses are working with streaming and social media platforms to create and […]

By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh. Following its global #WhatsHappening motto that has been at the center of Twitter’s marketing campaigns over the past few years, #StartWithThem highlights the unique ways that Twitter has been leveraged in […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Vuclip, a premium mobile video on demand service for emerging markets, has announced a host of premium Arabic content for viewers to enjoy during Ramadan. For the first time in the Middle East, mobile users will be able to enjoy simulcast the latest Arabic drama series, Islamic shows and more alongside their TV release dates. […]

Dentsu Aegis Network has acquired branded content agency, John Brown Media. Dentsu Aegis Network says that John Brown Media’s rich depth of experience in creating and publishing content will enhance its existing content capabilities, creating a highly differentiated and innovative integrated content offering for its clients globally. Established in 1987, John Brown Media is headquartered […]

In late 2014, MBC’s (Middle East Broadcasting Corporation) news channel, Al Arabiya News, announced the resignation of Abdulrahman Al-Rashed, who would move on from his position as general manager to become a board member at the group. Nearly a month into Al-Rashed’s resignation and the subsequent appointment of Adel Al-Toraifi (now Turki Al-Dakhil) in the same role, […]

  Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN” on October 22. The new MSN is built on a combination of mobile, cloud-first offering, over a 1,000 premium content partnerships globally – and a dozen locally – with the likes […]

  Microsoft has unveiled a revamped homepage for MSN in the UAE today, “designed from the ground up for a mobile, cloud-first world,” and combining “premium content from the world’s leading media outlets with personal productivity tools that help you do more,” it said in a statement. “Clearly, audiences are part of a cloud-first mobile first […]

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for the Holy Month – with, presumably, a budget to match – but also the most watched video on YouTube outside of and in the MENA region, having clocked up close to […]