YouTube announced its partnership with beIN Sports, the official broadcaster of the FIFA World Cup Qatar 2022™ in the Middle East and North Africa, to help football fans stay up-to-date with the upcoming matches, running until 18 December.
Through this partnership, beIN Sports will share long-form videos of at least three minutes on their official YouTube channel recapping highlights of every goal and critical moment of each match (example from yesterday’s match). The videos, which are accessible to people across the region, will be produced in Arabic and posted after each match. Fans can also find the highlights from beIN SPORTS linked in Google Search and YouTube when they look for a certain match.
The video content uploaded by beIN Sports will be monetized throughout the region. All relevant advertisements by selected brands will appear to football fans throughout the biggest sporting event in the world.
Commentating on the partnership with YouTube, Faisal Mahmoud Al-Raisi, Director of Digital at beIN MENA, said: “As the official broadcaster of the FIFA World Cup Qatar 2022™ across 24- countries in the MENA region, our digital team will deliver best-in-class content using the unique access and presence we have from our home turf. We are pleased to partner with YouTube for this historic event to do everything we can for our millions of followers across MENA to make memories for a lifetime.”
“Through our partnership with beIN Sports, we will bring the excitement of the FIFA World Cup Qatar 2022™ to all football enthusiasts in the region. With this addition to Search & YouTube, people can now access the most interesting moments of every match, including those they are unable to watch live.” - Tarek Amin, Director of YouTube in the Middle East and North Africa.