Kantar Media will unlock the power of the viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region.
MENA-based TV entertainment organization, OSN has commissioned Kantar Media to deliver a new audience measurement service ingesting data collected from their subscribers’ set-top boxes using return path data technology.
Kantar Media will unlock the power of the viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region. OSN will access the data using the powerful post-reporting tool AdvantEdge from Kantar Media’s TechEdge software unit. The solution incorporates data validation, processing, and capping, adjusting long viewing sessions into realistic viewing levels. The service is now available to OSN.
Andy Grant, Vice President of Programming at OSN, commented, “OSN has access to substantial data of set-top boxes and we are delighted to have appointed world leader Kantar Media to support us in processing and analyzing this data to unlock new insights. We are looking forward to harnessing this data to better understand our audiences and aid media planning.”
Keld Nielsen, Senior Director at Kantar Media, added, “We are pleased to partner with OSN to unlock the value of their subscriber data. As the viewing landscape and its viewers habits are profoundly changing, it has never been more important to harness all data assets at your disposal to maximize audience insights and opportunities to grow. We look forward to expanding our partnerships in the region to integrate and enrich more data sources in the future to serve the Middle Eastern media industry.”
