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Search Results for : 100 Percent

People
September 18, 2019 The Creative Behind Youtube Hit Taal

Mustafa Al Abdullah, the man behind Middle East’s latest hit song “Taal” – is also a music director , songwriter and composer who is believed to be on his way to reinventing the music landscape. Through his work, Abdullah is keen on putting  Iraqi musicians on the global map through changing the Iraqi music scene. […]

People
August 15, 2019 How To Reinvent A Well Known Brand

By Drew Neisser ADP’s chief marketer Lorraine Barber-Miller explains the benefits of re-imagining an already successful brand. Most B2B marketers can only dream about having nearly 100 percent awareness among their targets.  But what if that awareness is limited to one aspect of your business, how do you broaden perceptions without losing the essence of […]

Industry
July 25, 2019 Research Reveals Cyber Security Issues

According to a cyber security research conducted by both VMware and Forbes Insights, only 25 percent of the business leaders across Europe, Middle East and Africa are confident in their current cyber security. “The current security practices are not 100 percent fit in the digital era,” said Rasheed Al-Omari, Principal Business Solutions Strategists SEMEA at […]

Industry
April 09, 2019 China’s artificial intelligence supremacy

By Shelly Palmer We can chat all we like about human biases creating AI biases with our Western cultural ideology, but if there is going to be anything like an AI bias council, it should probably be held in Beijing, Shanghai, or Shenzhen. Chinese cultural and political norms are going to have a much bigger […]

Industry
April 05, 2019 What marketers can learn from from Theranos and the Fyre Festival

By Jeremiah Rosen Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and the disgraced Theranos that have set social media ablaze with commentary and memes. Each company was founded and led by charismatic, well, liars who were convincing enough to dupe unwitting investors […]

Industry
December 05, 2018 “It’s not TV, and it’s not digital video.” What really is AVOD?

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content is shifting to the Internet, a similar dynamic is taking shape. Subscription streaming platforms like Netflix and Amazon Prime Video are jockeying with a growing crop of free, ad-supported video-on-demand (AVOD) […]

Industry
August 28, 2018 AstroLabs expands with new location and digital courses in the Gulf

By Elías Jabbe The summer is usually considered a calm time in the Gulf countries, when business grinds to a halt and vacations are the focus. Not at AstroLabs, the Dubai-based Google for Entrepreneurs hub which is home to a plethora of startups and offers digital training courses throughout the year. Following the opening of […]

Industry
August 25, 2018 100% CEOs in UAE vs 48% globally are investing in this to save retail

The retail industry in the region – especially in the UAE and KSA – has undergone massive changes in the last two years. Between 2011 and 2015, GCC retailers captured above-average revenue growth, margins, and returns, according to a McKinsey report. However, due to the instability of oil prices, the introduction of VAT, and new […]

Industry
July 08, 2018 “The best way to market to women is NOT to market to women”

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With women now driving in Saudi – and 3 million* being expected to do so by 2020 – brands have found themselves a shiny new opportunity. While the short-term and direct impact […]

Industry
May 31, 2018 TV or Digital: Who’s the king in Ramadan?

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of years have seen a gradual shift from TV spends to digital not only during Ramadan, but also throughout the year. However, Ramadan is one month during which both TV consumption and […]

Industry
May 28, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 2: Are you investing where users are spending?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
May 01, 2018 How far along are we on the road to brand safety?

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

Industry
April 24, 2018 Experts reveal why changing Facebook ad metrics make sense

Recently, Facebook announced some changes to its ad metrics. It is now labeling some metrics in Ads Manager as estimated or in development, to provide more clarity on how they are calculated and how advertisers should consider using them. These labels will appear in tool tips within the Ads Manager reporting table and in the […]

Industry
April 23, 2018 Find out how DMS is a step closer to bidding fake impressions goodbye

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global agency, The&Partnership. In fact, nearly 20 percent of total digital ad spend was wasted in 2016. Companies have been looking for the best solutions to combat this issue with […]

Industry
April 23, 2018 There are going to be more Ramadan ads on YouTube this year, thanks to…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017 research. During this time, video consumption also increases, YouTube reports. Why YouTube? According to Ipsos reports last year, Ramadan viewership on YouTube over the last three years has increased threefold in […]

Industry
January 03, 2018 What is going on with telcos and data?

By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual or interest data. Hence, it is now highly possible to target a GITEX participant, at a certain location, at the time the event is taking place with the desired ad of […]

Industry
December 29, 2017 Socialbakers launches video performance benchmark for social networks

Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions, going beyond the simple measures available on social platforms about the brands’ own content. These video benchmarks come in addition to Socialbakers’ ad performance […]

Industry
September 25, 2017 Why we need to pay more attention to viewability and what must change

By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable and strategic in the way they stimulate business growth. Marketing is increasingly viewed at the board level as an investment rather than an expense; the quantifiable return being expressed in better […]

Industry
September 25, 2017 Why now is the time to jump onto the e-commerce wagon

The e-commerce landscape has seen a great deal of movement in the past year. November 2016 saw the announcement of Noon.com – which is yet to be launched, following several delays and an investment by Alshaya – followed by Amazon’s acquisition of Souq and Emaar’s acquisition of Namshi this year. At the time of the […]

Culture
April 09, 2017 How engaged are your employees?

Burning the midnight oil while chugging cups of coffee (or any other beverage you prefer) and staring into your screen(s) and/or space is not an uncommon sight for ad agencies around the world. Even Don Draper did it. What is different is the resurgence of what Lane Pryce did, although for entirely different reasons. On […]

Industry
September 20, 2015 Exponential partners with MOAT to guarantee 100 percent viewability

Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media Ratings Council (MRC) accredited independent SaaS analytics firm MOAT to measure viewability for brands and advertisers using its VDX ad formats. The new VDX formats, launched in April, guarantee viewability when bought on […]

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