Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Research Reveals Cyber Security Issues
By Communicate StaffThu, Jul 25 2019

Contact
research-reveals-cyber-security-issues

According to a cyber security research conducted by both VMware and Forbes Insights, only 25 percent of the business leaders across Europe, Middle East and Africa are confident in their current cyber security.

“The current security practices are not 100 percent fit in the digital era,” said Rasheed Al-Omari, Principal Business Solutions Strategists SEMEA at VMware.

Al-Omari explains that the money spent on the technology does not translate into the actual measures, as there is a difference between understanding the threat versus the ratification of the threat.

Outdated Cybersecurity Measures

In the UAE, for example, 90 percent of the business leaders and IT security practitioners said that they believe their security solutions are “outdated.” This means that their current challenges are not coping with the new way of measuring security. This number is in comparison to 76 percent of business leaders in EMEA.

The research that has been conducted amongst 650 enterprises across EMEA explains that there is a “concerning” trend of an inefficient practices to combat the latest cyber threats. 

Hence, around 23 percent of the respondents expressed an extreme confidence in the security of their cloud implementations and only 18 percent are confident in the readiness of their company’s talent to address these security concerns.

Investing in Cybersecurity 

Only 33 percent of the UAE businesses are seeking to spend more on detecting and identifying attacks. In contrast, 54 percent of EMEA respondents said they plan on spending more on these measures.

The study further raises concern over the “routine” of businesses trapped in a cycle of spending through these security problems, with 83 percent planning on investing in new security products over the next three years. Whereas, 42 percent have acquired new tools to combat potential security threats in the past year.

“We need to spend money on the preventive, proactive solutions, instead of the reactive ones,” Al-Omari explained.

Addressing this issue in security investment, Ahmed Auda, Managing Director, Middle East, Turkey and North Africa, VMware, said: “Modern-day security requires an investment shift away from trying to prevent breaches at all costs and towards building intrinsic security into everything.” He stated the importance of including components that is used to connect and carry data, from application to the network.  

Response Concerns

A particular concern is the low numbers regarding response time against cyber security issues. As nearly a third of the total, 31 percent of EMEA IT security respondents claim that it takes almost a week to address cyber security issues. 

As Auda said, “Breaches are inevitable but how fast and how effectively you can mitigate that threat is what matters.” With more than one million new internet users every day, according to DataReportal, this slow response time in an age of real time processing remains a bigger concern.

Furthermore, the study notes the lack of coordination among business executives and their security teams in EMEA. Only 21 percent of IT teams consider their executives to be highly collaborative regarding cyber security.

As the need for cyber security grows, it is imperative for business leaders to take an active role in strengthening their security, the research states. 

“Companies must run awareness campaigns inside them,” Al-Omari added.

  

RELATED TOPICS
Communicateme Cybersecurity Datareportal Emea Routine Uae
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me