Benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions, going beyond the simple measures available on social platforms about the brands’ own content.
Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions, going beyond the simple measures available on social platforms about the brands’ own content.
These video benchmarks come in addition to Socialbakers’ ad performance and cost benchmarks, based on live data from actual ad spend by brands.
This benchmark comes at a crucial time for video consumption with more than eight billion videos being watched on Facebook every day and native video adoption across media being almost 100 percent and across brands above 80 percent. With video performance benchmarks marketers can navigate the relationship between the obvious potential value of video, the oversaturated environment in which they compete, and the actual investment it takes to make an impact. Metrics indices for video performance benchmarks include: overall score, video views (total, 10 and 30 seconds), video viewers (unique, unique 10 and 30, time watched, average time watched), and view types (repeated, click to play, auto).
“Videos are highly engaging pieces of content and on Facebook alone Live videos generate 10 times the number of interactions and comments as other videos. Marketers are investing more and more of their budgets into video and at Socialbakers we want to make sure they are not investing blindly,” says Yuval Ben-Itzhak, CEO, Socialbakers, in a statement. “With the addition of video performance benchmarks marketers can now integrate their benchmark insights into their larger digital performance analysis, regardless of social media platform, all within the Socialbakers Suite”.