Search Results for : Storyteller

Now more than ever, the world is taking a stand against racism. The storytellers of Agora have voiced their angst in this new video along with sharing their photographs for the hashtag #StopRacism. Agora images are a free-to-use app social app. The app is for the global photography community, with more than 3.5 million users from across […]

To mark its 75th anniversary, the United Nations has launched the biggest-ever global conversation-UN75. The UN is calling on the youth and groups not already engaged with the organization, to expand global cooperation and help them build the future. Agora supports the initiative through the hashtag #TheWorldWeWant. In the video below, storytellers from around the […]

Photography is a visual reflection of real-life moments. In the video below, Spartan Photography, a group of storytellers from Nairobi, Kenya, talk about their vision as a group of storytellers, and how their work is a reflection of the poetic moments in their lives. Agora images are a free-to-use app social app. The app is for the global photography […]

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok is a short-form video platform for people who want to showcase their creative expression. [Initially,] creators wanted to react to certain songs or movie clips; that got us into […]

“Black and white photography erases time from the equation,” says Jason M Paterson, acclaimed black and white photographer, and chief creative officer of the North American arm of Havas Group. These 50 photographs curated by Agora Images under the hashtag #BlackAndWhite2020, manages to capture more than just a still moment in time. They capture the […]

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]

Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. The agency is a creation of a merger between J. Walter Thompson (JWT) and Wunderman that took place months ago. “When we looked at our clients, we thought, actually, there was a huge amount of benefit and how we could collaborate and […]

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

By Pamela Kaupinen We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators. Understand your partners In our global study of 300-plus social-media storytellers, more than half […]

Audio ads generated $1.6 billion in the US in 2017 – a 39 percent jump from the year before – according to the Interactive Advertising Bureau (IAB) US podcast ad revenue rose a whopping 87 percent in 2017 (to $314 million from $169 million in 2016), according to a recent study by IAB and PwC […]

By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually influence their millions of followers; they certainly carry the title in their Instagram bios and increasingly well-designed media kits. Influencer marketing is big business too. Advertisers globally are positioning themselves to […]

  What do you love about this industry? The variety. The fact that I learn something new, about mainstream or obscure industries and companies, every day. 2. What do you hate about this industry? The fact that it is buying the stupid, ignorant and preposterous message that it is dying. 3. If you could be […]

By Dr. Nicolas Narcisse, co-president of Thinkers & Doers Setting businesses in motion In today’s world, very few haven’t noticed that businesses in all fields are now facing a new challenge – the meaning challenge. Companies are indeed heckled by a widespread mistrust in the capitalist system, in consumption, globalization, marketing, media, etc. They find themselves […]

This summer, while spending a long holiday with my kids, I was shocked by their media and technology consumption habits, which reminded me of something I once heard: “In magazines, parenting looks like a cruise. When you get there, it’s a tiny rowing boat in a storm.” Times have changed today, thanks to technology that […]

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might be to […]

For the first time, UM MENA has launched its annual trends for 2016 in a report titled “Next Thing Now”. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo! Highlights from the report include: Technology & innovation For 2016, brands must approach […]

Elan Media, the media arm of Elan Group, has partnered with Integrated Media Strategies and The Huffington Post to become the official digital media sales representative and introduce the publication’s Arabic edition to the Middle East. HuffPost Arabi was officially launched in London on July 27, in a ceremony attended by Arianna Huffington, co-founder and […]

Remember the days when people could plan a last-minute road trip to Jebel Jais or Al Qudra Lake without having to worry about anything. Ahh, the good old days. For now, reminisce about those adventures with the top 50 photographs for the hashtag #Roadtrip 2020, curated by Agora Images. Don’t worry, we’ll be back on […]

Looking at the world from a bird’s eye view really brings about a new perspective on life. From up above; all the fears, anxieties, social status, ego, worry are just tiny specks that don’t even matter. These 50 photographers from around the world submitted their view of the world from above for the hashtag #Aerial2020. […]

American aviator and author once said, “In the wilderness, I sense the miracle of life, and behind it, our scientific accomplishments fade to trivia.” These 50 photographs submitted under the hashtag #Wild2020 capture the wilderness in its most majestic form. Agora images are a free-to-use app social app. The app is for the global photography community, with […]

“The counterfeit and counterpart of Nature is reproduced in art,” says American poet Henry Wadsworth Longfellow. But do these 50 photographs curated by Agora Images under the hashtag #Nature2020, produce a counterpart or they do they show mother nature in her true essence? The video below will tell all. Agora images are a free-to-use app social app. The […]