Search Results for : Smg

“Hoping to learn how to strike the perfect balance between brand content and influencer content, we launched the first quadripartite regional test. The marriage of native influencer and brand content was the perfect mix to increase brand awareness and drive purchase intention. The positive findings of this test have clearly redefined our content & media strategy moving forward.” – Myriam Bunni, Senior Brand Manager Ultra Doux at L’Oreal Group

The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to the biddable media concept. Words like Programmatic and RTB were still to come into use, but I felt strongly that whatever the official name, it will have a gigantic […]

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

Launched as a start-up at ArabNet Dubai in 2014, TaskSpotting began as a research and insight crowdsourcing app that actually paid its users for participating in a “mission”. Essentially, the mobile app relied on geolocation to let users know about missions available around them – whether it was trying a new restaurant or comparing prices […]

Following the global restructure of Publicis Media, Iain Jacob, CEO of EMEA, Publicis Media has announced key market leadership appointments for the Middle East. Alex Saber has been appointed to the role of Chairman, Middle East, Publicis Media, and Steve Parker has been appointed CEO, Middle East, Publicis Media. Jacob says in a press statement: […]

The year of mobile. Cross-device targeting. Geofencing. Personalized marketing. Identity-based targeting. The small screen revolution. These are just some of the phrases that do the rounds when people talk about mobile – if not digital – advertising. However, there seems to be a certain bubble surrounding mobile advertising in the MENA region, where smartphone penetration […]

Starcom Mediavest Group has retained the Savola business in the Egyptian market, following a pitch between against six other agencies. SMG has been handling the account since 2012. Effective February 1, the assignment covers the entire portfolio of Savola brands, including Savola’s oil, ghee, sugar and pasta brands, and will see SMG provide communication solutions, […]

Starcom Mediavest Group (SMG) has won the media planning and buying account for Qatari telco Ooredoo’s digital and offline media in Oman, beating the incumbent Far East Media, according to industry sources. The agency already handles Ooredoo in Iraq through its local operation Asia Cell, while its sister agency Zenith handles the account in Kuwait. […]

Left: Raed Kablawi, head of MENA, SPORTS at SMG; Right: Robin Clarke, managing director EMEA, SPORTS at SMG Starcom Mediavest Group (SMG) has launched its sports division, SPORTS at SMG, in the MENA region on February 8, 2016. The launch event took place in Dubai and although the physical office of the new division will […]

Alex Saber, Chairman, SMG MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? Better ad quality controls for advertisers. It is no secret that there a lot of hiccups when it comes to […]

Starcom MediaVest Group (SMG), a division of Publicis Groupe [EURONEXT Paris: FR0000130577, CAC40], has announced an evolution in its global management organizational structure into five regions:  APAC, EMEA, LATAM, North America and North Asia. For the past four years, SMG had been operating in a market cluster model organizing the world by market dynamics. The […]