Facebook Brings Marketing Partners Program for Agencies to MENA
Facebook recently unveiled a new hub for agencies to learn more, grow faster and better, and ultimately drive value for their clients.
The marketing and advertising world is transforming fast and agencies have realized that they need to adapt in order to fully embrace this new landscape. However, navigating properly such a strategic shift can hardly happen in silos; identifying the right partners and establishing efficient collaborative systems and processes will be key to success.
By making, since July, its Facebook Marketing Partners for Agencies (FMPA) program available to agencies from the MENA region, Facebook aims to help them, and by extension their clients, to benefit from all the opportunities that the platform has to offer throughout this journey.
“In an effort to extend additional support to our strategic agency partners in the MENA region, we recently launched Facebook Marketing Partners for Agencies, which provides advanced support, tools, and agency-specific resources to help accelerate client success across Facebook platforms,” explains Yasser Noueiry, Head of Media Agencies at Facebook MENA.
Indeed, this new knowledge hub has been designed to specifically – and efficiently – help agencies grow their expertise and eventually achieve the most important goal: serve their own clients to the best of their ability by running successful campaigns and getting the most out of their advertising with Facebook. As Noueiry says, “In addition to the support agencies receive today, Facebook Marketing Partners for Agencies provides self-serve access to time-saving tools, resources, and education. This new program is designed to fuel agencies growth and expertise, empowering them to drive increased value for advertisers.”
A wealth of knowledge for agencies
Essentially, the program is built to support Facebook’s agency partners in a number of ways, offering them agency-specific educational assets, access to best practices, training, and more. In practice, this means that agencies can find and use resources and tools adapted to every aspect of their work, including:
Campaign prep: from onboarding clients to creating mockup ads and finding signals to better understand their audience.
Campaign planning: strategy recommendations, actionable insights, and toolkits to develop inspiring creatives that prompt actions.
Campaign execution: educational tools to learn more about bidding strategies, as well as creative tools to scale and drive performance.
Campaign measurement: everything agencies need to know about measurement best practices, along with Facebook’s unique self-serve ads experiments tool, which allows them to verify that campaigns achieve the business goals they care the most about.
Designed to boost efficiencies and gain recognition
Agencies using Facebook’s Marketing Partners for Agencies program will soon find that they can not only gain access to a breadth of expertise and resources to achieve better business outcomes, but also benefit in a number of indirect ways.
Firstly, FMPA helps them save time and be more productive. The self-serve platform is accessible immediately and 24/7 via Facebook’s new Agency Hub, a one-stop-shop that allows team members at every level to feel comfortable seeking out information at their own pace.
Secondly, the program gives agencies the opportunity to become a verified Facebook Marketing Partner, with all the credibility that this certification brings. Eligible agencies can unlock the Facebook Marketing Partner badge to display on their marketing collateral, get listed in Facebook’s Partner Directory to benefit from increased exposure to potential clients, and get additional benefits such as advanced support, extended training options, and more.
In the words of Paulina Fares, Performance Lead at Publicis Global Delivery Beirut, “The FMPA platform couldn’t have come at a better time! ‘Social’ distancing led to a new form of connection throughout the Covid-19 period. The amount of resources available on the platform is practically endless, ranging from creative inspiration to strategy decks. As an agency, we can now access an extremely useful business overview of all our accounts and brands, as well as recommendations customized to each ad account to ensure the best outcomes. A very handy technical support team is available at the tip of our fingers and has made troubleshooting undeniably trouble-free. And let’s not forget about the juicy insights that are available for any industry! I would say it is a library we never knew we needed.”
For additional information, please reach out to the MENA Facebook team or log in on https://www.facebook.com/business/agencies
6 unique benefits
Tools. Understand and improve performance with analytics tools, recommendations, and reports.
Resources. Access the latest client decks and collaterals, plus campaign best practices for measurement and creative production.
Training. Leverage learning tools from Blueprint, Measurement, and Creative teams to enhance your knowledge of the Facebook family.
Support. Connect with live chat support or schedule a consultation with our experts, plus find measurement studies to fuel thought leadership.
Events. Attend expos, training sessions, and other events to fuel business success.
Recognition. Gain recognition as a verified partner and access exclusive partner benefits.
