Search Results for : Sasan Saeidi

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The first interview is with Rym Farran, who designed a campaign to promote adopting dogs. Rym Farran, created […]

Following a pitch process initiated in Q3 2018, Zain Kuwait has selected incumbent J. Walter Thompson as its creative and communication partner. Commenting on the appointment, Najla Al Eisa, manager corporate communication and branding department says in a statement, “We value our brand and consumers more than anything, and as such believe that the creativity […]

Following a pitch process including multiple international agencies, Property Finder has chosen J. Walter Thompson as its communication partner for the UAE effective immediately. The agency has been tasked with managing the upcoming brand launch amongst other creative and communications duties. Hamza Chaoui, chief marketing officer, Property Finder says in a statement, “For this brand […]

J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai. King’s College Hospital, which has been providing healthcare services for 175 years, aims to support HH Sheikh Mohammed Bin Rashid’s Vision 2021 to position Dubai as a world-class global healthcare hub. Commenting on behalf of King’s College Hospital […]

Unilever’s oral care brand Closeup has chosen J. Walter Thompson Dubai as its Agency of Record and communications partner in the Gulf region. The agency’s relationship with Unilever dates back to 1902 when a press ad in a US title marked the beginning of the longest-ever working relationship between an agency and a multinational client. […]

  The notion of people as assets should stand for something by Sasan Saeidi, managing director FP7/UAE and IAA global vice-president – content strategy If this statement should hold true, then, as organizations, we should really think about this notion through a more humanized lens and ensure the words “people as assets” really stand for […]

FP7/DXB has officially won the Dubai brand launch project for Uber, who initiated a full-fledged creative communication pitch process in February 2017, with the objective of identifying a communication partner for its brand launch. Various multinational agencies participated in this pitch process. Sasan Saeidi, managing director of FP7 UAE Group, says: “Uber is a pioneer […]

FP7/DXB has won the advertising pitch for Atlantis, The Palm Dubai. The pitch was initiated toward the end of 2016 with the objective of identifying a communication partner for 2017. Multiple multinational agencies participated in this pitch process. Sasan Saeidi, managing director of FP7 UAE Group, says in a press statement: “Atlantis is a true […]

The UAE Chapter of the International Advertising Association (IAA) held elections for a new board of directors at their premises in Dubai Media City on 15th November 2016. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the International […]

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the Effie Awards, Cannes Lions and the Dubai Lynx Awards. The global Effie Effectiveness Index has ranked FP7/DXB as the Most Effective Individual Agency – Global this year. The agency has been […]